Normative vs Persefoni:Which is more popular by branded search?
In August 2026, Normative had more branded searches than Persefoni among carbon accounting platforms worldwide. Normative was estimated to have 40.5K branded searches compared to Persefoni’s 5.4K, and held a 39.9% Share of Search versus Persefoni’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Normative or Persefoni?
Compare the platforms businesses measure emissions with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Normative, Persefoni. The figures are in the table below the chart.
View monthly share of search table
| Month | Normative | Plan A | Greenly | Persefoni | Watershed |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 28.4% | 23.2% | 5.7% | 0.33% |
| Nov 2025 | 45.2% | 24.8% | 24.8% | 4.9% | 0.29% |
| Dec 2025 | 42.4% | 28.4% | 23.3% | 5.7% | 0.27% |
| Jan 2026 | 55.2% | 24.7% | 16.5% | 3.3% | 0.24% |
| Feb 2026 | 42.9% | 28.7% | 23.5% | 4.7% | 0.28% |
| Mar 2026 | 37.6% | 37.6% | 20.6% | 4.1% | 0.24% |
| Apr 2026 | 42.9% | 28.7% | 23.5% | 4.7% | 0.28% |
| May 2026 | 38.1% | 31.1% | 25.5% | 5.1% | 0.3% |
| Jun 2026 | 35.6% | 29.1% | 29.1% | 5.8% | 0.34% |
| Jul 2026 | 33% | 33% | 27% | 6.6% | 0.47% |
| Aug 2026 | 39.9% | 32.6% | 21.9% | 5.3% | 0.32% |
| Sep 2026 | — | — | — | — | — |
How has the Normative and Persefoni comparison changed over the last 12 months?
3 findings
- Normative was ahead of Persefoni in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Normative’s estimated Share of Search among carbon accounting platforms worldwide moved from 42.4% to 39.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Persefoni’s estimated Share of Search among carbon accounting platforms worldwide moved from 5.7% to 5.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for carbon accounting platforms worldwide in August 2026?
2 changes
In August 2026, Normative gained estimated Share of Search among carbon accounting platforms worldwide, from 33% to 39.9%.
In August 2026, Persefoni lost estimated Share of Search among carbon accounting platforms worldwide, from 6.6% to 5.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Normative’s and Persefoni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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