How popular isNeewer in search?
In September 2026, there were an estimated 77K branded searches for Neewer worldwide which is down 14.9% over the last 12 months. Neewer holds 3.4% estimated Share of Search among webcam light brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Neewer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Webcam light brands | 3rd of 6 | 3.4% | Shown below |
| Ring lights | 4th of 6 | 9.9% | Show ranking |
| Green screen brands | 3rd of 6 | 11.5% | Show ranking |
| Ring light brands | 2nd of 6 | 31.4% | Show ranking |
Which webcam light brands compete with Neewer?
Share of Search by month for Logitech, Elgato, Neewer. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Elgato | Neewer | Aputure | Lume Cube | DigiPower |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.3% | 15.1% | 3.4% | 1.6% | 0.44% | 0.14% |
| Nov 2025 | 79.7% | 14.7% | 3.4% | 1.6% | 0.44% | 0.14% |
| Dec 2025 | 80.3% | 14.8% | 2.9% | 1.3% | 0.44% | 0.13% |
| Jan 2026 | 79.7% | 14.7% | 3.5% | 1.5% | 0.43% | 0.13% |
| Feb 2026 | 79.4% | 14.4% | 4% | 1.6% | 0.43% | 0.13% |
| Mar 2026 | 76.6% | 16.8% | 4.4% | 1.5% | 0.49% | 0.18% |
| Apr 2026 | 79.3% | 14.6% | 3.8% | 1.6% | 0.44% | 0.16% |
| May 2026 | 77% | 17.2% | 3.9% | 1.3% | 0.43% | 0.24% |
| Jun 2026 | 79.8% | 14.8% | 3.5% | 1.3% | 0.37% | 0.17% |
| Jul 2026 | 77.3% | 17.3% | 3.4% | 1.3% | 0.43% | 0.19% |
| Aug 2026 | 79.9% | 14.9% | 3.5% | 1.1% | 0.46% | 0.16% |
| Sep 2026 | 77.3% | 17.4% | 3.4% | 1.3% | 0.37% | 0.16% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.3% | 1.7M | 0% | -2.6 points | |
| 2, held 2nd | 17.4% | 389K | +21.1% | +2.6 points | |
| 3, held 3rd | 3.4% | 77K | +2.9% | 0 points | |
| 4, held 4th | 1.3% | 28.8K | +16.6% | +0.1 points | |
| 5, held 5th | 0.37% | 8.2K | -18% | -0.1 points | |
| 6, held 6th | 0.16% | 3.6K | +3.7% | 0 points |
1.
Logitech77.3%
Held 1st. 1.7M estimated branded searches, 0% vs prior month. Share -2.6 points.
2.
Elgato17.4%
Held 2nd. 389K estimated branded searches, +21.1% vs prior month. Share +2.6 points.
3.
Neewer3.4%
Held 3rd. 77K estimated branded searches, +2.9% vs prior month. Share 0 points.
4.
Aputure1.3%
Held 4th. 28.8K estimated branded searches, +16.6% vs prior month. Share +0.1 points.
0.37%
Held 5th. 8.2K estimated branded searches, -18% vs prior month. Share -0.1 points.
0.16%
Held 6th. 3.6K estimated branded searches, +3.7% vs prior month. Share 0 points.
Compare search popularity between Neewer and its closest rivals
How has branded search demand for Neewer changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Neewer worldwide fell from 90.5K to 77K.
- Across the 12 months ending September 2026, Neewer’s estimated Share of Search among webcam light brands worldwide peaked at 4.4% in March 2026 and was lowest at 2.9% in December 2025.
How did search popularity change for webcam light brands worldwide in September 2026?
5 changes
In September 2026, Elgato gained estimated Share of Search among webcam light brands worldwide, from 14.9% to 17.4%.
In September 2026, Logitech lost estimated Share of Search among webcam light brands worldwide, from 79.9% to 77.3%.
Estimated monthly branded searches for Aputure worldwide fell 33% over 12 measured months, from 43K to 28.8K in September 2026.
Estimated monthly branded searches for Lume Cube worldwide fell 28.7% over 12 measured months, from 11.5K to 8.2K in September 2026.
Estimated monthly branded searches for Neewer worldwide fell 14.9% over 12 measured months, from 90.5K to 77K in September 2026.
How is Neewer measured?
Brandwave collects information about searches that people make online using Neewer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- neewer
- neewer light
- neewer ring light
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Is Neewer your brand?
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