Brandwave

How popular isNECA in search?

In August 2026, there were an estimated 90.5K branded searches for NECA worldwide which is down 17.7% over the last 11 months. NECA holds 2.9% estimated Share of Search among action figure brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barbie59.2%
  2. Funko17.8%
  3. Bandai11.9%
  4. Hasbro6.5%
  5. NECA2.9%
  6. McFarlane1.6%
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Where does NECA compete?

NECA is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Action figure brands5th of 62.9%Shown below
Collectible figure brands3rd of 67.6%Show ranking

Which action figure brands compete with NECA?

NECA against action figure brands worldwide, by month

Share of Search by month for Barbie, Funko, Bandai, Hasbro, NECA. The figures are in the table below the chart.

View monthly share of search table
MonthBarbieFunkoBandaiHasbroNECAMcFarlane
Oct 202564.5%19.4%5.8%5.8%3.2%1.4%
Nov 202558.4%26.1%6.4%5.2%2.9%1.1%
Dec 202563.7%23.2%4.7%4.7%2.6%1.2%
Jan 202660.7%22.3%6.7%5.4%2.5%2.5%
Feb 202662.6%18.8%6.9%6.9%3.1%1.7%
Mar 202665.7%16.1%7.2%5.9%3.2%1.8%
Apr 202668.1%13.7%7.5%6.1%2.8%1.8%
May 202661.5%18.5%8.3%6.7%3%2%
Jun 202664%15.7%8.6%7%3.2%1.4%
Jul 202659.9%14.7%12.1%8.1%3.6%1.6%
Aug 202659.2%17.8%11.9%6.5%2.9%1.6%
Sep 2026——————

  1. 1.Barbie

    59.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Funko

    17.8%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  3. 3.Bandai

    11.9%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Hasbro

    6.5%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  5. 5.NECA

    2.9%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  6. 6.McFarlane

    1.6%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between NECA and its closest rivals

How has branded search demand for NECA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NECA worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, NECA’s estimated Share of Search among action figure brands worldwide peaked at 3.6% in July 2026 and was lowest at 2.5% in January 2026.

How did search popularity change for action figure brands worldwide in August 2026?

  1. In August 2026, Funko gained estimated Share of Search among action figure brands worldwide, from 14.7% to 17.8%.

  2. In August 2026, Hasbro lost estimated Share of Search among action figure brands worldwide, from 8.1% to 6.5%.

  3. In August 2026, Barbie lost estimated Share of Search among action figure brands worldwide, from 59.9% to 59.2%.

  4. In August 2026, NECA lost estimated Share of Search among action figure brands worldwide, from 3.6% to 2.9%.

  5. Estimated monthly branded searches for Bandai worldwide rose 83.1% over 11 measured months, from 201K to 368K in August 2026.

How is NECA measured?

Brandwave collects information about searches that people make online using NECA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • neca

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How the Brand Demand Index is measured

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