How popular isMux in search?
In September 2026, there were an estimated 2.2K branded searches for Mux worldwide which is up 6.8% over the last 12 months. Mux holds <0.01% estimated Share of Search among video hosting platforms worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
YouTube99%
Dailymotion0.98%
Vimeo0.07%
Vidyard<0.01%
SproutVideo<0.01%
Mux<0.01%
Wistia<0.01%
Brightcove<0.01%
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Where does Mux compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video hosting platforms | 6th of 8 | <0.01% | Shown below |
| Video streaming APIs | 4th of 4 | 6.6% | Show ranking |
Which video hosting platforms compete with Mux?
Share of Search by month for YouTube, Mux. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | Dailymotion | Vimeo | Vidyard | SproutVideo | Mux | Wistia | Brightcove |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 98.9% | 0.98% | 0.07% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 98.9% | 0.98% | 0.09% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 99.1% | 0.8% | 0.07% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 98.7% | 1.2% | 0.09% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 98.9% | 0.98% | 0.09% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 99.1% | 0.8% | 0.09% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 99.1% | 0.8% | 0.09% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 98.9% | 0.98% | 0.09% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 98.7% | 1.2% | 0.07% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 99% | 0.98% | 0.07% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 99% | 0.98% | 0.07% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 99% | 0.98% | 0.07% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 99% | 1380M | 0% | 0 points | |
| 2, held 2nd | 0.98% | 13.6M | 0% | 0 points | |
| 3, held 3rd | 0.07% | 1M | 0% | 0 points | |
| 4, held 4th | <0.01% | 18.1K | 0% | 0 points | |
| 5, held 5th | <0.01% | 2.4K | 0% | 0 points | |
| 6, held 6th | <0.01% | 2.2K | +0.92% | 0 points | |
| 7, held 7th | <0.01% | 40 | 0% | 0 points | |
| 8, held 8th | <0.01% | 20 | 0% | 0 points |
1.
YouTube99%
Held 1st. 1380M estimated branded searches, 0% vs prior month. Share 0 points.
0.98%
Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Vimeo0.07%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Vidyard<0.01%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Mux<0.01%
Held 6th. 2.2K estimated branded searches, +0.92% vs prior month. Share 0 points.
7.
Wistia<0.01%
Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Mux and its closest rivals
Every comparison with Mux
8 comparisons
How has branded search demand for Mux changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mux worldwide rose from 2.1K to 2.2K.
- Across the 12 months ending September 2026, Mux’s estimated Share of Search among video hosting platforms worldwide held steady at <0.01%.
How did search popularity change for video hosting platforms worldwide in September 2026?
6 changes

Estimated monthly branded searches for Brightcove worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.

Estimated monthly branded searches for Wistia worldwide fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

Estimated monthly branded searches for SproutVideo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

Estimated monthly branded searches for Vidyard worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

Estimated monthly branded searches for Dailymotion worldwide fell 18.1% over 12 measured months, from 16.6M to 13.6M in September 2026.

Estimated monthly branded searches for Vimeo worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
How is Mux measured?
Brandwave collects information about searches that people make online using Mux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- mux api
- mux hosting
- mux video
- mux video hosting
Do you work for Mux? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Mux your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.