Brandwave

How popular isMux in search?

In September 2026, there were an estimated 2.2K branded searches for Mux worldwide which is up 6.8% over the last 12 months. Mux holds <0.01% estimated Share of Search among video hosting platforms worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. YouTube99%
  2. Dailymotion0.98%
  3. Vimeo0.07%
  4. Vidyard<0.01%
  5. SproutVideo<0.01%
  6. Mux<0.01%
  7. Wistia<0.01%
  8. Brightcove<0.01%
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Where does Mux compete?

Mux is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video hosting platforms6th of 8<0.01%Shown below
Video streaming APIs4th of 46.6%Show ranking

Which video hosting platforms compete with Mux?

Mux against video hosting platforms worldwide, by month

Share of Search by month for YouTube, Mux. The figures are in the table below the chart.

View monthly share of search table
MonthYouTubeDailymotionVimeoVidyardSproutVideoMuxWistiaBrightcove
Oct 202598.9%0.98%0.07%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202598.9%0.98%0.09%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202599.1%0.8%0.07%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202698.7%1.2%0.09%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202698.9%0.98%0.09%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202699.1%0.8%0.09%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202699.1%0.8%0.09%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202698.9%0.98%0.09%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202698.7%1.2%0.07%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202699%0.98%0.07%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202699%0.98%0.07%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 202699%0.98%0.07%<0.01%<0.01%<0.01%<0.01%<0.01%
  1. 1.YouTube

    99%

    Held 1st. 1380M estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Vimeo

    0.07%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Vidyard

    <0.01%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SproutVideo

    <0.01%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mux

    <0.01%

    Held 6th. 2.2K estimated branded searches, +0.92% vs prior month. Share 0 points.

  7. 7.Wistia

    <0.01%

    Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Brightcove

    <0.01%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mux and its closest rivals

How has branded search demand for Mux changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mux worldwide rose from 2.1K to 2.2K.
  • Across the 12 months ending September 2026, Mux’s estimated Share of Search among video hosting platforms worldwide held steady at <0.01%.

How did search popularity change for video hosting platforms worldwide in September 2026?

  1. Estimated monthly branded searches for Brightcove worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.

  2. Estimated monthly branded searches for Wistia worldwide fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

  3. Estimated monthly branded searches for SproutVideo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Vidyard worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Dailymotion worldwide fell 18.1% over 12 measured months, from 16.6M to 13.6M in September 2026.

  6. Estimated monthly branded searches for Vimeo worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How is Mux measured?

Brandwave collects information about searches that people make online using Mux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • mux api
  • mux hosting
  • mux video
  • mux video hosting

Do you work for Mux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Mux your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.