How popular isMori-Nu in search?
In August 2026, there were an estimated 9.9K branded searches for Mori-Nu worldwide which is up 241.4% over the last 11 months. Mori-Nu holds 5.6% estimated Share of Search among tofu brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Cauldron76.3%
- Clearspring12.5%
- Mori-Nu5.6%
- Tofoo3.7%
- House Foods1.1%
- Nasoya0.73%
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Which tofu brands compete with Mori-Nu?
Share of Search by month for Cauldron, Clearspring, Mori-Nu, Tofoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Cauldron | Clearspring | Mori-Nu | Tofoo | House Foods | Nasoya |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.8% | 4.6% | 0.6% | 1.4% | 0.33% | 0.33% |
| Nov 2025 | 82.5% | 11.1% | 1.8% | 3.3% | 0.65% | 0.65% |
| Dec 2025 | 81.8% | 11% | 2.2% | 3.3% | 0.97% | 0.79% |
| Jan 2026 | 77.6% | 12.8% | 2.5% | 4.7% | 1.4% | 1.1% |
| Feb 2026 | 79% | 10.6% | 2.6% | 4.7% | 2.1% | 0.94% |
| Mar 2026 | 77.3% | 12.7% | 3.1% | 4.6% | 1.4% | 0.92% |
| Apr 2026 | 72.9% | 14.7% | 5.4% | 4.4% | 1.6% | 1.1% |
| May 2026 | 75% | 12.3% | 6.7% | 3.7% | 1.6% | 0.72% |
| Jun 2026 | 72.3% | 11.9% | 9.7% | 4.3% | 1.1% | 0.66% |
| Jul 2026 | 74.8% | 10% | 10% | 3.7% | 0.89% | 0.55% |
| Aug 2026 | 76.3% | 12.5% | 5.6% | 3.7% | 1.1% | 0.73% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 135K | 0% | +1.5 points | |
| 2, held 2nd | 12.5% | 22.2K | +22.7% | +2.5 points | |
| 3, held 3rd | 5.6% | 9.9K | -45.3% | -4.4 points | |
| 4, held 4th | 3.7% | 6.6K | 0% | +0.1 points | |
| 5, held 5th | 1.1% | 1.9K | +18.8% | +0.2 points | |
| 6, held 6th | 0.73% | 1.3K | +30% | +0.2 points |
1.Cauldron
76.3%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.5 points.
12.5%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.5 points.
3.Mori-Nu
5.6%
Held 3rd. 9.9K estimated branded searches, -45.3% vs prior month. Share -4.4 points.
4.Tofoo
3.7%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
6.Nasoya
0.73%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
Compare search popularity between Mori-Nu and its closest rivals
How has branded search demand for Mori-Nu changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mori-Nu worldwide rose from 2.9K to 9.9K.
- Across the 11 months ending August 2026, Mori-Nu’s estimated Share of Search among tofu brands worldwide increased from 0.6% to 5.6%.
- Across the 11 months ending August 2026, Mori-Nu’s estimated Share of Search among tofu brands worldwide peaked at 10% in July 2026 and was lowest at 0.6% in October 2025.
- Across the 11 months ending August 2026, Mori-Nu rose from 4th to 3rd among tofu brands worldwide.
How did search popularity change for tofu brands worldwide in August 2026?
5 changes
In August 2026, Clearspring gained estimated Share of Search among tofu brands worldwide, from 10% to 12.5%.
In August 2026, Cauldron gained estimated Share of Search among tofu brands worldwide, from 74.8% to 76.3%.
In August 2026, Mori-Nu lost estimated Share of Search among tofu brands worldwide, from 10% to 5.6%.
Estimated monthly branded searches for House Foods worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for Nasoya worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How is Mori-Nu measured?
Brandwave collects information about searches that people make online using Mori-Nu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mori nu tofu
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