How popular isMocka in search?
In August 2026, there were an estimated 74K branded searches for Mocka worldwide which held steady over the last 11 months. Mocka holds 0.13% estimated Share of Search among furniture brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
IKEA96.7%
Harvey Norman2.6%Freedom Furniture0.29%
Nick Scali0.23%
Mocka0.13%
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Which furniture brands compete with Mocka?
Share of Search by month for IKEA, Harvey Norman, Mocka. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Harvey Norman | Freedom Furniture | Nick Scali | Mocka |
|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 3.2% | 0.35% | 0.19% | 0.13% |
| Nov 2025 | 94.5% | 4.7% | 0.42% | 0.23% | 0.15% |
| Dec 2025 | 94.7% | 4.7% | 0.34% | 0.19% | 0.13% |
| Jan 2026 | 96.1% | 3.2% | 0.35% | 0.29% | 0.13% |
| Feb 2026 | 96.2% | 3.2% | 0.29% | 0.19% | 0.13% |
| Mar 2026 | 96.1% | 3.2% | 0.35% | 0.23% | 0.13% |
| Apr 2026 | 96.1% | 3.2% | 0.35% | 0.23% | 0.13% |
| May 2026 | 95.4% | 3.8% | 0.42% | 0.23% | 0.16% |
| Jun 2026 | 96% | 3.2% | 0.42% | 0.28% | 0.16% |
| Jul 2026 | 96.1% | 3.2% | 0.35% | 0.23% | 0.16% |
| Aug 2026 | 96.7% | 2.6% | 0.29% | 0.23% | 0.13% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.7% | 55.6M | +22.2% | +0.6 points | |
| 2, held 2nd | 2.6% | 1.5M | 0% | -0.6 points | |
| 3, held 3rd | 0.29% | 165K | 0% | -0.1 points | |
| 4, held 4th | 0.23% | 135K | +22.7% | 0 points | |
| 5, held 5th | 0.13% | 74K | 0% | 0 points |
1.
IKEA96.7%
Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share +0.6 points.
2.6%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.6 points.
0.29%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.23%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.
5.
Mocka0.13%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Mocka and its closest rivals
How has branded search demand for Mocka changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mocka worldwide held steady at 74K.
- Across the 11 months ending August 2026, Mocka’s estimated Share of Search among furniture brands worldwide held steady at 0.13%.
How did search popularity change for furniture brands worldwide in August 2026?
4 changes

In August 2026, IKEA gained estimated Share of Search among furniture brands worldwide, from 96.1% to 96.7%.

In August 2026, Harvey Norman lost estimated Share of Search among furniture brands worldwide, from 3.2% to 2.6%.

Estimated monthly branded searches for Nick Scali worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Mocka measured?
Brandwave collects information about searches that people make online using Mocka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mocka
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Is Mocka your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.