Brandwave

How popular isMaze in search?

In August 2026, there were an estimated 1K branded searches for Maze worldwide which is down 36.3% over the last 11 months. Maze holds 0.62% estimated Share of Search among compost bins worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia83.3%
  2. Curver13.7%
  3. HOTBIN1.8%
  4. Maze0.62%
  5. Subpod0.54%
  6. Garantia—
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Which compost bins compete with Maze?

Maze against compost bins worldwide, by month

Share of Search by month for Brabantia, Curver, Maze. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaCurverHOTBINMazeSubpodGarantia
Oct 202577.4%19%1.4%1.3%0.86%—
Nov 202580.8%16.3%0.96%1.2%0.73%—
Dec 202580.8%16.2%0.89%1.4%0.79%—
Jan 202680.9%16.3%0.96%1.1%0.74%—
Feb 202683.4%13.7%1.2%1%0.67%—
Mar 202682.8%13.6%1.8%0.99%0.8%—
Apr 202681.9%13.5%2.2%1.2%1.2%—
May 202684.9%11.4%1.8%1%0.82%—
Jun 202680.4%16.1%1.7%1.1%0.78%—
Jul 202683.3%13.7%1.4%0.95%0.67%—
Aug 202683.3%13.7%1.8%0.62%0.54%—
Sep 2026——————
  1. 1.Brabantia

    83.3%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  2. 2.Curver

    13.7%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  3. 3.HOTBIN

    1.8%

    Held 3rd. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.4 points.

  4. 4.Maze

    0.62%

    Held 4th. 1K estimated branded searches, -20% vs prior month. Share -0.3 points.

  5. 5.Subpod

    0.54%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. —.Garantia

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Maze and its closest rivals

How has branded search demand for Maze changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Maze worldwide fell from 1.6K to 1K.
  • Across the 11 months ending August 2026, Maze’s estimated Share of Search among compost bins worldwide decreased from 1.3% to 0.62%.

How did search popularity change for compost bins worldwide in August 2026?

  1. Estimated monthly branded searches for HOTBIN worldwide rose 81.3% over 11 measured months, from 1.6K to 2.9K in August 2026.

  2. Estimated monthly branded searches for Brabantia worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.

  3. Estimated monthly branded searches for Maze worldwide fell 36.3% over 11 measured months, from 1.6K to 1K in August 2026.

  4. Estimated monthly branded searches for Subpod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Maze compete?

Maze is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
User testing platforms5th of 50.45%Show ranking
Compost bin brands2nd of 50.6%Show ranking
Compost bins4th of 60.62%Shown above
User research platforms5th of 51.8%Show ranking

How is Maze measured?

Brandwave collects information about searches that people make online using Maze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • maze usability testing
  • maze user research
  • maze.co

Do you work for Maze? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Maze your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.