Brandwave

How popular isMason Pearson in search?

In September 2026, people searched for Mason Pearson by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 3.5% of all global hairbrush brand searches, placing Mason Pearson fifth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Tangle Teezer47%
  2. Revlon25.7%
  3. Wet Brush11.6%
  4. Olivia Garden9.5%
  5. Mason Pearson3.5%
  6. Denman2.8%
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Which hairbrush brands compete with Mason Pearson?

Mason Pearson against hairbrush brands worldwide, by month

Share of searches by month for Tangle Teezer, Revlon, Wet Brush, Olivia Garden, Mason Pearson, Denman. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerRevlonWet BrushOlivia GardenMason PearsonDenman
Oct 202543.6%29.1%13%7.2%3.9%3.2%
Nov 202545.8%25.1%13.8%7.5%5%2.8%
Dec 202540.4%27%14.8%8.1%6.6%3%
Jan 202637.3%30.5%13.6%9.2%6.1%3.4%
Feb 202637.4%30.5%13.7%9.2%5%4.1%
Mar 202640.3%26.9%14.7%9.9%4.4%3.6%
Apr 202641.1%27.4%15%8.3%4.5%3.7%
May 202642.5%28.4%12.8%8.5%4.7%3.1%
Jun 202644.8%24.5%13.5%9%4.9%3.3%
Jul 202641.4%27.6%15.1%8.3%4.5%3.1%
Aug 202645.5%24.9%13.6%9.2%4.1%2.7%
Sep 202647%25.7%11.6%9.5%3.5%2.8%
  1. Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Revlon

    25.7%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Wet Brush

    11.6%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  4. Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  6. 6.Denman

    2.8%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Mason Pearson and its closest rivals

Every comparison with Mason Pearson

7 comparisons

How has branded search demand for Mason Pearson changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mason Pearson worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Mason Pearson’s share of searches among hairbrush brands worldwide peaked at 6.6% in December 2025 and was lowest at 3.5% in September 2026.

How did search popularity change for hairbrush brands worldwide in September 2026?

6 changes
  1. In September 2026, Tangle Teezer gained share of searches among hairbrush brands worldwide, from 45.5% to 47%.

  2. In September 2026, Revlon gained share of searches among hairbrush brands worldwide, from 24.9% to 25.7%.

  3. In September 2026, Wet Brush lost share of searches among hairbrush brands worldwide, from 13.6% to 11.6%.

  4. In September 2026, Mason Pearson lost share of searches among hairbrush brands worldwide, from 4.1% to 3.5%.

  5. Estimated monthly branded searches for Olivia Garden worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  6. Estimated monthly branded searches for Denman worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Mason Pearson’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mason Pearson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mason pearson

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How the Brand Demand Index is measured

Where does Mason Pearson compete?

Mason Pearson is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hairbrush brands5th of 63.5%Shown above
Combs brands3rd of 55.7%Show ranking
Creator with pink hair and a pink jacket

Is Mason Pearson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.