Brandwave

How popular isMascot in search?

In August 2026, there were an estimated 22.2K branded searches for Mascot worldwide which is down 32.9% over the last 11 months. Mascot holds 28.4% estimated Share of Search among hi vis workwear worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Snickers Workwear63.3%
  2. Mascot28.4%
  3. Leo Workwear4.6%
  4. Caterpillar3.1%
  5. Bisley0.5%
  6. Portwest0.14%
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Which hi vis workwear compete with Mascot?

Mascot against hi vis workwear worldwide, by month

Share of Search by month for Snickers Workwear, Mascot, Leo Workwear, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthSnickers WorkwearMascotLeo WorkwearCaterpillarBisleyPortwest
Oct 202563.9%28.6%4.7%2.5%0.34%0.06%
Nov 202560.5%33.1%3.6%2.4%0.32%0.06%
Dec 202564.9%29.1%3.1%2.6%0.28%0.04%
Jan 202667.3%24.7%4.9%2.7%0.36%0.06%
Feb 202667.3%24.7%4.9%2.7%0.43%0.06%
Mar 202666.9%24.5%4.9%3.2%0.43%0.1%
Apr 202670.5%21.1%5.1%2.8%0.45%0.08%
May 202667.8%24.9%4%2.7%0.54%0.1%
Jun 202666%24.1%5.9%3.2%0.64%0.12%
Jul 202662.1%27.8%5.5%3.7%0.74%0.14%
Aug 202663.3%28.4%4.6%3.1%0.5%0.14%
Sep 2026——————

  1. 1.Snickers Workwear

    63.3%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  2. 2.Mascot

    28.4%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  3. 3.Leo Workwear

    4.6%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Caterpillar

    3.1%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Bisley

    0.5%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.Portwest

    0.14%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Mascot and its closest rivals

How has branded search demand for Mascot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mascot worldwide fell from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, Mascot’s estimated Share of Search among hi vis workwear worldwide peaked at 33.1% in November 2025 and was lowest at 21.1% in April 2026.

How did search popularity change for hi vis workwear worldwide in August 2026?

  1. In August 2026, Snickers Workwear gained estimated Share of Search among hi vis workwear worldwide, from 62.1% to 63.3%.

  2. In August 2026, Mascot gained estimated Share of Search among hi vis workwear worldwide, from 27.8% to 28.4%.

  3. In August 2026, Leo Workwear lost estimated Share of Search among hi vis workwear worldwide, from 5.5% to 4.6%.

  4. In August 2026, Caterpillar lost estimated Share of Search among hi vis workwear worldwide, from 3.7% to 3.1%.

  5. Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

How is Mascot measured?

Brandwave collects information about searches that people make online using Mascot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mascot workwear

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How the Brand Demand Index is measured

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