How popular isMapei in search?
In September 2026, there were an estimated 135K branded searches for Mapei worldwide which held steady over the last 12 months. Mapei holds 64.7% estimated Share of Search among tile adhesive brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tile adhesive brands compete with Mapei?
Share of Search by month for Mapei, Larsen, Ardex. The figures are in the table below the chart.
View monthly share of search table
| Month | Mapei | Larsen | Ardex |
|---|---|---|---|
| Oct 2025 | 64.7% | 19.4% | 15.9% |
| Nov 2025 | 69.2% | 17% | 13.9% |
| Dec 2025 | 61.9% | 22.8% | 15.3% |
| Jan 2026 | 62% | 22.7% | 15.2% |
| Feb 2026 | 62% | 22.7% | 15.2% |
| Mar 2026 | 62.5% | 18.8% | 18.8% |
| Apr 2026 | 64.7% | 19.4% | 15.9% |
| May 2026 | 64.7% | 19.4% | 15.9% |
| Jun 2026 | 62% | 22.7% | 15.2% |
| Jul 2026 | 62% | 22.7% | 15.2% |
| Aug 2026 | 59.9% | 22.1% | 18% |
| Sep 2026 | 64.7% | 19.4% | 15.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.7% | 135K | +22.7% | +4.8 points | |
| 2, held 2nd | 19.4% | 40.5K | 0% | -2.6 points | |
| 3, held 3rd | 15.9% | 33.1K | 0% | -2.2 points |
Compare search popularity between Mapei and its closest rivals
Every comparison with Mapei
6 comparisons
How has branded search demand for Mapei changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mapei worldwide held steady at 135K.
- Across the 12 months ending September 2026, Mapei’s estimated Share of Search among tile adhesive brands worldwide peaked at 69.2% in November 2025 and was lowest at 59.9% in August 2026.
How did search popularity change for tile adhesive brands worldwide in September 2026?
3 changes
In September 2026, Mapei gained estimated Share of Search among tile adhesive brands worldwide, from 59.9% to 64.7%.
In September 2026, Larsen lost estimated Share of Search among tile adhesive brands worldwide, from 22.1% to 19.4%.
In September 2026, Ardex lost estimated Share of Search among tile adhesive brands worldwide, from 18% to 15.9%.
Where does Mapei compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Construction chemical brands | 2nd of 5 | 23.6% | Show ranking |
| Waterproofing brands | 2nd of 5 | 24.3% | Show ranking |
| Tile adhesive brands | 1st of 3 | 64.7% | Shown above |
How is Mapei measured?
Brandwave collects information about searches that people make online using Mapei’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mapei
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Is Mapei your brand?
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