Brandwave

Mapei vs Soudal:Which is searched more?

In September 2026, Mapei had more branded searches than Soudal among construction chemical brands worldwide. Mapei was estimated to have 135K branded searches compared to Soudal’s 49.5K, and held a 23.6% Share of Search versus Soudal’s 8.6%. These are worldwide searches for English-language branded terms.

Share of Search among construction chemical brands worldwide in September 2026Which is more popular in search, Mapei or Soudal?
Mapei23.6%135K searches
vs
Soudal8.6%49.5K searches

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Which is more popular in search, Mapei or Soudal?

Compare construction chemical brands for sealants, adhesives and waterproofing . Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mapei and Soudal among construction chemical brands worldwide, by month

Share of Search by month for Mapei, Soudal. The figures are in the table below the chart.

View monthly share of search table
MonthSikaMapeiBostikSoudalFosroc
Oct 202557.5%21.1%9.5%7.7%4.2%
Nov 202550.7%27.8%10.2%6.8%4.6%
Dec 202557.8%21.1%9.5%6.4%5.2%
Jan 202653.8%24.1%10.8%7.2%4%
Feb 202653.8%24.1%10.8%7.2%4%
Mar 202657.9%21.3%9.5%7.8%3.5%
Apr 202652.5%23.6%10.6%8.6%4.7%
May 202653.5%24%8.8%8.8%4.8%
Jun 202654.4%24.4%8.9%7.3%4.9%
Jul 202653.5%24%8.8%8.8%4.8%
Aug 202657%20.8%9.4%7.7%5.1%
Sep 202652.5%23.6%10.6%8.6%4.7%

How has the Mapei and Soudal comparison changed over the last 12 months?

  • Mapei was ahead of Soudal in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mapei’s estimated Share of Search among construction chemical brands worldwide moved from 21.1% to 23.6%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Soudal’s estimated Share of Search among construction chemical brands worldwide moved from 7.7% to 8.6%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for construction chemical brands worldwide in September 2026?

  1. In September 2026, Mapei gained estimated Share of Search among construction chemical brands worldwide, from 20.8% to 23.6%.

  2. In September 2026, Soudal gained estimated Share of Search among construction chemical brands worldwide, from 7.7% to 8.6%.

Other head-to-heads among construction chemical brands

How each brand is measured

Brandwave collects information about searches that people make online using Mapei’s and Soudal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mapei

1 branded search term

  • mapei

Soudal

1 branded search term

  • soudal

How the Brand Demand Index is measured

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