Brandwave

Ardex vs Mapei:Which is searched more?

In September 2026, Mapei had more branded searches than Ardex among tile adhesive brands worldwide. Mapei was estimated to have 135K branded searches compared to Ardex’s 33.1K, and held a 64.7% Share of Search versus Ardex’s 15.9%. These are worldwide searches for English-language branded terms.

Share of Search among tile adhesive brands worldwide in September 2026Which is more popular in search, Ardex or Mapei?
Ardex15.9%33.1K searches
vs
Mapei64.7%135K searches

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Which is more popular in search, Ardex or Mapei?

Compare the tile adhesive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ardex and Mapei among tile adhesive brands worldwide, by month

Share of Search by month for Mapei, Ardex. The figures are in the table below the chart.

View monthly share of search table
MonthMapeiLarsenArdex
Oct 202564.7%19.4%15.9%
Nov 202569.2%17%13.9%
Dec 202561.9%22.8%15.3%
Jan 202662%22.7%15.2%
Feb 202662%22.7%15.2%
Mar 202662.5%18.8%18.8%
Apr 202664.7%19.4%15.9%
May 202664.7%19.4%15.9%
Jun 202662%22.7%15.2%
Jul 202662%22.7%15.2%
Aug 202659.9%22.1%18%
Sep 202664.7%19.4%15.9%

How has the Ardex and Mapei comparison changed over the last 12 months?

  • Mapei was ahead of Ardex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ardex’s estimated Share of Search among tile adhesive brands worldwide held steady at 15.9%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Mapei’s estimated Share of Search among tile adhesive brands worldwide held steady at 64.7%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for tile adhesive brands worldwide in September 2026?

  1. In September 2026, Mapei gained estimated Share of Search among tile adhesive brands worldwide, from 59.9% to 64.7%.

  2. In September 2026, Ardex lost estimated Share of Search among tile adhesive brands worldwide, from 18% to 15.9%.

Other head-to-heads among tile adhesive brands

How each brand is measured

Brandwave collects information about searches that people make online using Ardex’s and Mapei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ardex

1 branded search term

  • ardex

Mapei

1 branded search term

  • mapei

How the Brand Demand Index is measured

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