Brandwave

How popular isLarsen in search?

In September 2026, there were an estimated 40.5K branded searches for Larsen worldwide which held steady over the last 12 months. Larsen holds 19.4% estimated Share of Search among tile adhesive brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mapei64.7%
  2. Larsen19.4%
  3. Ardex15.9%
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Which tile adhesive brands compete with Larsen?

Larsen against tile adhesive brands worldwide, by month

Share of Search by month for Mapei, Larsen, Ardex. The figures are in the table below the chart.

View monthly share of search table
MonthMapeiLarsenArdex
Oct 202564.7%19.4%15.9%
Nov 202569.2%17%13.9%
Dec 202561.9%22.8%15.3%
Jan 202662%22.7%15.2%
Feb 202662%22.7%15.2%
Mar 202662.5%18.8%18.8%
Apr 202664.7%19.4%15.9%
May 202664.7%19.4%15.9%
Jun 202662%22.7%15.2%
Jul 202662%22.7%15.2%
Aug 202659.9%22.1%18%
Sep 202664.7%19.4%15.9%
  1. 1.Mapei

    64.7%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +4.8 points.

  2. 2.Larsen

    19.4%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Ardex

    15.9%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -2.2 points.

Compare search popularity between Larsen and its closest rivals

How has branded search demand for Larsen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Larsen worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Larsen’s estimated Share of Search among tile adhesive brands worldwide peaked at 22.8% in December 2025 and was lowest at 17% in November 2025.

How did search popularity change for tile adhesive brands worldwide in September 2026?

  1. In September 2026, Mapei gained estimated Share of Search among tile adhesive brands worldwide, from 59.9% to 64.7%.

  2. In September 2026, Larsen lost estimated Share of Search among tile adhesive brands worldwide, from 22.1% to 19.4%.

  3. In September 2026, Ardex lost estimated Share of Search among tile adhesive brands worldwide, from 18% to 15.9%.

Where does Larsen compete?

Larsen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tile adhesive brands2nd of 319.4%Shown above
Violin string brands2nd of 621.8%Show ranking

How is Larsen measured?

Brandwave collects information about searches that people make online using Larsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • larsen

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How the Brand Demand Index is measured

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Is Larsen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.