How popular isManuka Health in search?
In August 2026, there were an estimated 8.1K branded searches for Manuka Health worldwide which is down 45.3% over the last 11 months. Manuka Health holds 37% estimated Share of Search among manuka honey brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Comvita45.2%
Manuka Health37%
Arataki Honey16.5%- WildCape0.78%
- Barnes Honey0.5%
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Which manuka honey brands compete with Manuka Health?
Share of Search by month for Comvita, Manuka Health, Arataki Honey. The figures are in the table below the chart.
View monthly share of search table
| Month | Comvita | Manuka Health | Arataki Honey | WildCape | Barnes Honey |
|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 49.2% | 9.7% | 0.57% | 0.3% |
| Nov 2025 | 49.1% | 40.1% | 9.7% | 0.46% | 0.56% |
| Dec 2025 | 39.3% | 48.1% | 11.8% | 0.45% | 0.36% |
| Jan 2026 | 42.8% | 42.8% | 12.8% | 0.6% | 0.92% |
| Feb 2026 | 44.2% | 44.2% | 10.6% | 0.4% | 0.51% |
| Mar 2026 | 35.5% | 53.1% | 10.4% | 0.61% | 0.32% |
| Apr 2026 | 43.1% | 43.1% | 12.7% | 0.74% | 0.39% |
| May 2026 | 35.5% | 53.1% | 10.4% | 0.39% | 0.61% |
| Jun 2026 | 47.8% | 39.1% | 11.7% | 0.82% | 0.53% |
| Jul 2026 | 46.8% | 38.3% | 13.7% | 0.8% | 0.43% |
| Aug 2026 | 45.2% | 37% | 16.5% | 0.78% | 0.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.2% | 9.9K | 0% | -1.6 points | |
| 2, held 2nd | 37% | 8.1K | 0% | -1.3 points | |
| 3, held 3rd | 16.5% | 3.6K | +24.4% | +2.8 points | |
| 4, held 4th | 0.78% | 170 | 0% | 0 points | |
| 5, held 5th | 0.5% | 110 | +22.2% | +0.1 points |
1.
Comvita45.2%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.6 points.
37%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
16.5%
Held 3rd. 3.6K estimated branded searches, +24.4% vs prior month. Share +2.8 points.
4.WildCape
0.78%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
0.5%
Held 5th. 110 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between Manuka Health and its closest rivals
How has branded search demand for Manuka Health changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Manuka Health worldwide fell from 14.8K to 8.1K.
- Across the 11 months ending August 2026, Manuka Health’s estimated Share of Search among manuka honey brands worldwide decreased from 49.2% to 37%.
- Across the 11 months ending August 2026, Manuka Health’s estimated Share of Search among manuka honey brands worldwide peaked at 53.1% in March 2026 and was lowest at 37% in August 2026.
- Across the 11 months ending August 2026, Manuka Health fell from 1st to 2nd among manuka honey brands worldwide.
How did search popularity change for manuka honey brands worldwide in August 2026?
4 changes
In August 2026, Arataki Honey gained estimated Share of Search among manuka honey brands worldwide, from 13.7% to 16.5%.
In August 2026, Comvita lost estimated Share of Search among manuka honey brands worldwide, from 46.8% to 45.2%.
In August 2026, Manuka Health lost estimated Share of Search among manuka honey brands worldwide, from 38.3% to 37%.
Estimated monthly branded searches for Barnes Honey worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
Where does Manuka Health compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Honey brands | 3rd of 6 | 19.6% | Show ranking |
| Manuka honey brands | 2nd of 5 | 37% | Shown above |
How is Manuka Health measured?
Brandwave collects information about searches that people make online using Manuka Health’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- manuka health
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