Brandwave

Manuka Health vs Rowse:Which is more popular by branded search?

In August 2026, Manuka Health had more branded searches than Rowse among honey brands worldwide. Manuka Health was estimated to have 8.1K branded searches compared to Rowse’s 5.4K, and held a 20.6% Share of Search versus Rowse’s 13.7%. These are worldwide searches for English-language branded terms.

Share of Search among honey brands worldwide in August 2026Which is more popular in search, Manuka Health or Rowse?
Manuka Health20.6%8.1K searches
vs
Rowse13.7%5.4K searches

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Which is more popular in search, Manuka Health or Rowse?

Compare the honey brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Manuka Health and Rowse among honey brands worldwide, by month

Share of Search by month for Manuka Health, Rowse. The figures are in the table below the chart.

View monthly share of search table
MonthComvitaBeechworth HoneyManuka HealthCapilanoRowseBilly Bee
Oct 202526.5%11.8%32.5%11.8%14.5%2.9%
Nov 202530.6%16.8%25.1%11.2%13.7%2.7%
Dec 202526%14.2%31.8%11.6%14.2%2.2%
Jan 202626.5%14.5%26.5%11.8%17.8%2.9%
Feb 202629.1%10.6%29.1%13%15.9%2.4%
Mar 202622.3%12.2%33.4%14.9%14.9%2.3%
Apr 202625.9%17.3%25.9%14.1%14.1%2.6%
May 202622.3%14.9%33.4%14.9%12.2%2.3%
Jun 202625.1%20.6%20.6%16.8%13.7%3.3%
Jul 202626.3%17.6%21.5%17.6%14.4%2.7%
Aug 202625.1%20.6%20.6%16.8%13.7%3.3%
Sep 2026——————

How has the Manuka Health and Rowse comparison changed over the last 12 months?

  • Manuka Health was ahead of Rowse in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Manuka Health’s estimated Share of Search among honey brands worldwide moved from 32.5% to 20.6%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
  • Across the 11 months ending August 2026, Rowse’s estimated Share of Search among honey brands worldwide moved from 14.5% to 13.7%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for honey brands worldwide in August 2026?

  1. In August 2026, Beechworth Honey overtook Manuka Health to rank 2nd among honey brands worldwide, at 20.6%.

  2. In August 2026, Manuka Health lost estimated Share of Search among honey brands worldwide, from 21.5% to 20.6%.

  3. In August 2026, Rowse lost estimated Share of Search among honey brands worldwide, from 14.4% to 13.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Manuka Health’s and Rowse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Manuka Health

1 branded search term

  • manuka health

Rowse

1 branded search term

  • rowse honey

How the Brand Demand Index is measured

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