Brandwave

How popular isManuka Health in search?

In August 2026, there were an estimated 8.1K branded searches for Manuka Health worldwide which is down 45.3% over the last 11 months. Manuka Health holds 20.6% estimated Share of Search among honey brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Comvita25.1%
  2. Beechworth Honey20.6%
  3. Manuka Health20.6%
  4. Capilano16.8%
  5. Rowse13.7%
  6. Billy Bee3.3%
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Where does Manuka Health compete?

Manuka Health is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Honey brands3rd of 620.6%Shown below
Manuka honey brands2nd of 544.3%Show ranking

Which honey brands compete with Manuka Health?

Manuka Health against honey brands worldwide, by month

Share of Search by month for Comvita, Beechworth Honey, Manuka Health, Capilano, Rowse, Billy Bee. The figures are in the table below the chart.

View monthly share of search table
MonthComvitaBeechworth HoneyManuka HealthCapilanoRowseBilly Bee
Oct 202526.5%11.8%32.5%11.8%14.5%2.9%
Nov 202530.6%16.8%25.1%11.2%13.7%2.7%
Dec 202526%14.2%31.8%11.6%14.2%2.2%
Jan 202626.5%14.5%26.5%11.8%17.8%2.9%
Feb 202629.1%10.6%29.1%13%15.9%2.4%
Mar 202622.3%12.2%33.4%14.9%14.9%2.3%
Apr 202625.9%17.3%25.9%14.1%14.1%2.6%
May 202622.3%14.9%33.4%14.9%12.2%2.3%
Jun 202625.1%20.6%20.6%16.8%13.7%3.3%
Jul 202626.3%17.6%21.5%17.6%14.4%2.7%
Aug 202625.1%20.6%20.6%16.8%13.7%3.3%
Sep 2026——————
  1. 1.Comvita

    25.1%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. Moved from 3rd to 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +3 points.

  3. Moved from 2nd to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Capilano

    16.8%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Rowse

    13.7%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Billy Bee

    3.3%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.6 points.

Compare search popularity between Manuka Health and its closest rivals

How has branded search demand for Manuka Health changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Manuka Health worldwide fell from 14.8K to 8.1K.
  • Across the 11 months ending August 2026, Manuka Health’s estimated Share of Search among honey brands worldwide decreased from 32.5% to 20.6%.
  • Across the 11 months ending August 2026, Manuka Health’s estimated Share of Search among honey brands worldwide peaked at 33.4% in March 2026 and was lowest at 20.6% in June 2026.
  • Across the 11 months ending August 2026, Manuka Health fell from 1st to 3rd among honey brands worldwide.

How did search popularity change for honey brands worldwide in August 2026?

  1. In August 2026, Beechworth Honey overtook Manuka Health to rank 2nd among honey brands worldwide, at 20.6%.

  2. In August 2026, Billy Bee gained estimated Share of Search among honey brands worldwide, from 2.7% to 3.3%.

  3. In August 2026, Comvita lost estimated Share of Search among honey brands worldwide, from 26.3% to 25.1%.

  4. In August 2026, Manuka Health lost estimated Share of Search among honey brands worldwide, from 21.5% to 20.6%.

  5. In August 2026, Capilano lost estimated Share of Search among honey brands worldwide, from 17.6% to 16.8%.

  6. In August 2026, Rowse lost estimated Share of Search among honey brands worldwide, from 14.4% to 13.7%.

How is Manuka Health measured?

Brandwave collects information about searches that people make online using Manuka Health’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • manuka health

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How the Brand Demand Index is measured

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