Brandwave

How popular isManduca in search?

In August 2026, there were an estimated 33.1K branded searches for Manduca worldwide which is up 22.1% over the last 11 months. Manduca holds 7.4% estimated Share of Search among baby carrier brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tula45.1%
  2. Ergobaby24.7%
  3. BabyBjorn16.6%
  4. Manduca7.4%
  5. Konny6.1%
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Which baby carrier brands compete with Manduca?

Manduca against baby carrier brands worldwide, by month

Share of Search by month for Tula, Ergobaby, BabyBjorn, Manduca, Konny. The figures are in the table below the chart.

View monthly share of search table
MonthTulaErgobabyBabyBjornManducaKonny
Oct 202545.5%20.5%20.5%6.1%7.5%
Nov 202544.7%20.1%20.1%6%9%
Dec 202549.9%18.4%18.4%6.7%6.7%
Jan 202646.1%20.7%20.7%6.2%6.2%
Feb 202648.5%21.8%17.8%5.4%6.5%
Mar 202646.4%20.9%17.1%6.3%9.4%
Apr 202645.1%24.7%16.6%6.1%7.4%
May 202642%23%15.5%6.9%12.6%
Jun 202647.2%21.3%17.4%7.8%6.4%
Jul 202650.2%22.4%15.1%6.8%5.5%
Aug 202645.1%24.7%16.6%7.4%6.1%
Sep 2026—————

  1. 1.Tula

    45.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -5 points.

  2. 2.Ergobaby

    24.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.BabyBjorn

    16.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Manduca

    7.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Konny

    6.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between Manduca and its closest rivals

How has branded search demand for Manduca changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Manduca worldwide rose from 27.1K to 33.1K.
  • Across the 11 months ending August 2026, Manduca’s estimated Share of Search among baby carrier brands worldwide increased from 6.1% to 7.4%.
  • Across the 11 months ending August 2026, Manduca’s estimated Share of Search among baby carrier brands worldwide peaked at 7.8% in June 2026 and was lowest at 5.4% in February 2026.
  • Across the 11 months ending August 2026, Manduca rose from 5th to 4th among baby carrier brands worldwide.

How did search popularity change for baby carrier brands worldwide in August 2026?

  1. In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands worldwide, from 22.4% to 24.7%.

  2. In August 2026, BabyBjorn gained estimated Share of Search among baby carrier brands worldwide, from 15.1% to 16.6%.

  3. In August 2026, Manduca gained estimated Share of Search among baby carrier brands worldwide, from 6.8% to 7.4%.

  4. In August 2026, Konny gained estimated Share of Search among baby carrier brands worldwide, from 5.5% to 6.1%.

  5. In August 2026, Tula lost estimated Share of Search among baby carrier brands worldwide, from 50.2% to 45.1%.

How is Manduca measured?

Brandwave collects information about searches that people make online using Manduca’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • manduca

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How the Brand Demand Index is measured

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