Brandwave

How popular isMailtrap in search?

In August 2026, there were an estimated 42.7K branded searches for Mailtrap worldwide which is down 31.7% over the last 11 months. Mailtrap holds 9.3% estimated Share of Search among transactional email platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Twilio SendGrid45.5%
  2. Postmark16.8%
  3. Mailgun16.1%
  4. Resend12.3%
  5. Mailtrap9.3%
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Which transactional email platforms compete with Mailtrap?

Mailtrap against transactional email platforms worldwide, by month

Share of Search by month for Twilio SendGrid, Postmark, Mailgun, Resend, Mailtrap. The figures are in the table below the chart.

View monthly share of search table
MonthTwilio SendGridPostmarkMailgunResendMailtrap
Oct 202555%11.2%19.5%3.2%11.1%
Nov 202550.9%12.7%22.1%3.9%10.3%
Dec 202551.3%15.5%18.3%4.5%10.4%
Jan 202648.5%14.8%21.1%5.7%9.9%
Feb 202648.2%14.7%20.9%6.4%9.8%
Mar 202651.1%12.7%18.1%7.7%10.3%
Apr 202646.3%14%19.9%8.4%11.4%
May 202648.7%14.7%17.4%9.2%10%
Jun 202648.6%14.7%17.3%9.5%9.9%
Jul 202642.6%15.7%18.5%12.7%10.5%
Aug 202645.5%16.8%16.1%12.3%9.3%
Sep 2026—————

  1. 1.Twilio SendGrid

    45.5%

    Held 1st. 209K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Postmark

    16.8%

    Moved from 3rd to 2nd. 77.3K estimated branded searches, +0.65% vs prior month. Share +1.2 points.

  3. 3.Mailgun

    16.1%

    Moved from 2nd to 3rd. 74.2K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. 4.Resend

    12.3%

    Held 4th. 56.3K estimated branded searches, -9.4% vs prior month. Share -0.4 points.

  5. 5.Mailtrap

    9.3%

    Held 5th. 42.7K estimated branded searches, -17.5% vs prior month. Share -1.3 points.

Compare search popularity between Mailtrap and its closest rivals

How has branded search demand for Mailtrap changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mailtrap worldwide fell from 62.4K to 42.7K.
  • Across the 11 months ending August 2026, Mailtrap’s estimated Share of Search among transactional email platforms worldwide decreased from 11.1% to 9.3%.
  • Across the 11 months ending August 2026, Mailtrap’s estimated Share of Search among transactional email platforms worldwide peaked at 11.4% in April 2026 and was lowest at 9.3% in August 2026.
  • Across the 11 months ending August 2026, Mailtrap fell from 4th to 5th among transactional email platforms worldwide.

How did search popularity change for transactional email platforms worldwide in August 2026?

  1. In August 2026, Postmark overtook Mailgun to rank 2nd among transactional email platforms worldwide, at 16.8%.

  2. In August 2026, Twilio SendGrid gained estimated Share of Search among transactional email platforms worldwide, from 42.6% to 45.5%.

  3. In August 2026, Mailgun lost estimated Share of Search among transactional email platforms worldwide, from 18.5% to 16.1%.

  4. In August 2026, Mailtrap lost estimated Share of Search among transactional email platforms worldwide, from 10.5% to 9.3%.

  5. Estimated monthly branded searches for Resend worldwide rose 215.6% over 11 measured months, from 17.8K to 56.3K in August 2026.

Where does Mailtrap compete?

Mailtrap is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Transactional email platforms5th of 59.3%Shown above
Email deliverability testing tools2nd of 540.8%Show ranking

How is Mailtrap measured?

Brandwave collects information about searches that people make online using Mailtrap’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • mailtrap
  • mailtrap email
  • mailtrap email sandbox
  • mailtrap email testing
  • mailtrap io

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How the Brand Demand Index is measured

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