How popular isMailgun in search?
In August 2026, there were an estimated 74.2K branded searches for Mailgun worldwide which is down 32.7% over the last 11 months. Mailgun holds 16.1% estimated Share of Search among transactional email platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Twilio SendGrid45.5%
Postmark16.8%
Mailgun16.1%
Resend12.3%
Mailtrap9.3%
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Which transactional email platforms compete with Mailgun?
Share of Search by month for Twilio SendGrid, Postmark, Mailgun, Resend, Mailtrap. The figures are in the table below the chart.
View monthly share of search table
| Month | Twilio SendGrid | Postmark | Mailgun | Resend | Mailtrap |
|---|---|---|---|---|---|
| Oct 2025 | 55% | 11.2% | 19.5% | 3.2% | 11.1% |
| Nov 2025 | 50.9% | 12.7% | 22.1% | 3.9% | 10.3% |
| Dec 2025 | 51.3% | 15.5% | 18.3% | 4.5% | 10.4% |
| Jan 2026 | 48.5% | 14.8% | 21.1% | 5.7% | 9.9% |
| Feb 2026 | 48.2% | 14.7% | 20.9% | 6.4% | 9.8% |
| Mar 2026 | 51.1% | 12.7% | 18.1% | 7.7% | 10.3% |
| Apr 2026 | 46.3% | 14% | 19.9% | 8.4% | 11.4% |
| May 2026 | 48.7% | 14.7% | 17.4% | 9.2% | 10% |
| Jun 2026 | 48.6% | 14.7% | 17.3% | 9.5% | 9.9% |
| Jul 2026 | 42.6% | 15.7% | 18.5% | 12.7% | 10.5% |
| Aug 2026 | 45.5% | 16.8% | 16.1% | 12.3% | 9.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 209K | 0% | +2.9 points | |
| 2, moved from 3rd to 2nd | 16.8% | 77.3K | +0.65% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.1% | 74.2K | -18.2% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.3% | 56.3K | -9.4% | -0.4 points | |
| 5, held 5th | 9.3% | 42.7K | -17.5% | -1.3 points |
45.5%
Held 1st. 209K estimated branded searches, 0% vs prior month. Share +2.9 points.
2.
Postmark16.8%
Moved from 3rd to 2nd. 77.3K estimated branded searches, +0.65% vs prior month. Share +1.2 points.
3.
Mailgun16.1%
Moved from 2nd to 3rd. 74.2K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
4.
Resend12.3%
Held 4th. 56.3K estimated branded searches, -9.4% vs prior month. Share -0.4 points.
5.
Mailtrap9.3%
Held 5th. 42.7K estimated branded searches, -17.5% vs prior month. Share -1.3 points.
Compare search popularity between Mailgun and its closest rivals
How has branded search demand for Mailgun changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mailgun worldwide fell from 110K to 74.2K.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email platforms worldwide decreased from 19.5% to 16.1%.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email platforms worldwide peaked at 22.1% in November 2025 and was lowest at 16.1% in August 2026.
- Across the 11 months ending August 2026, Mailgun fell from 2nd to 3rd among transactional email platforms worldwide.
How did search popularity change for transactional email platforms worldwide in August 2026?
5 changes
In August 2026, Postmark overtook Mailgun to rank 2nd among transactional email platforms worldwide, at 16.8%.
In August 2026, Twilio SendGrid gained estimated Share of Search among transactional email platforms worldwide, from 42.6% to 45.5%.
In August 2026, Mailgun lost estimated Share of Search among transactional email platforms worldwide, from 18.5% to 16.1%.
In August 2026, Mailtrap lost estimated Share of Search among transactional email platforms worldwide, from 10.5% to 9.3%.
Estimated monthly branded searches for Resend worldwide rose 215.6% over 11 measured months, from 17.8K to 56.3K in August 2026.
Where does Mailgun compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Transactional email platforms | 3rd of 5 | 16.1% | Shown above |
| Email API platforms | 3rd of 5 | 16.2% | Show ranking |
How is Mailgun measured?
Brandwave collects information about searches that people make online using Mailgun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- mailgun
- mailgun email
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Is Mailgun your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.