How popular isMailReach?
In September 2026, people searched for MailReach by name about 5,400 times worldwide, a 22.7% increase from the previous year. These searches made up 1.3% of all global email deliverability testing tool searches, placing MailReach fifth out of eight tools. When we asked both ChatGPT and Google AI Overviews about email deliverability testing tools, MailReach appeared in three of the five answers and was the third most recommended of the eight.
MailReach is the fifth most searched of 8 competitors and the third most recommended in AI answers.
MXToolboxShare of searches 70%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Mail-TesterShare of searches 16.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MailtrapShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
GlockAppsShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MailReachShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top email deliverability testing tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MailReach was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MailReach is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GlockApps1st
Mail-Tester2nd
MailReach3rd
MXToolbox4th
Litmus5th
Mailtrap6th
InboxAlly–
MailMonitor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mail-Tester4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GlockApps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MailReach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MXToolbox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mailtrap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Litmus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InboxAlly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MailMonitor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email deliverability testing tools
5 answers
Asked ChatGPT
“Which email deliverability testing tool should I use?”
Asked ChatGPT
“What are the best email deliverability testing tools?”
Asked ChatGPT
“What's the best email deliverability testing tool for better inbox placement?”
Searched Google, AI Overview
“email deliverability tool”
Searched Google, AI Overview
“email spam test”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which email deliverability testing tools compete with MailReach?
Share of searches by month for MXToolbox, Mail-Tester, Mailtrap, MailReach. The figures are in the table below the chart.
View monthly share of searches table
| Month | MXToolbox | Mail-Tester | Mailtrap | GlockApps | MailReach | InboxAlly | Litmus | MailMonitor |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 16.6% | 13.8% | 1.5% | 0.97% | 0.24% | 0.19% | 0.19% |
| Nov 2025 | 68.6% | 16.6% | 11.7% | 1.5% | 1% | 0.2% | 0.2% | 0.2% |
| Dec 2025 | 66.2% | 16.6% | 13.9% | 1.5% | 1.2% | 0.29% | 0.19% | 0.24% |
| Jan 2026 | 68.3% | 17.1% | 11.8% | 1.2% | 1% | 0.22% | 0.16% | 0.2% |
| Feb 2026 | 68.2% | 17.1% | 11.7% | 1.2% | 1.2% | 0.24% | 0.16% | 0.2% |
| Mar 2026 | 68.8% | 16.6% | 11.8% | 1.2% | 1% | 0.17% | 0.16% | 0.16% |
| Apr 2026 | 70.5% | 14.4% | 12.1% | 1.3% | 1.3% | 0.21% | 0.17% | 0.14% |
| May 2026 | 68.5% | 16.6% | 11.8% | 1.2% | 1.2% | 0.2% | 0.16% | 0.2% |
| Jun 2026 | 68.3% | 16.7% | 11.7% | 1.5% | 1.2% | 0.2% | 0.16% | 0.16% |
| Jul 2026 | 68.1% | 17% | 11.7% | 1.5% | 1.2% | 0.21% | 0.13% | 0.13% |
| Aug 2026 | 67.1% | 17.6% | 11.6% | 1.5% | 1.5% | 0.29% | 0.2% | 0.2% |
| Sep 2026 | 70% | 16.9% | 9.8% | 1.5% | 1.3% | 0.24% | 0.14% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70% | 301K | +22.4% | +2.8 points | |
| 2, held 2nd | 16.9% | 72.7K | +12.6% | -0.7 points | |
| 3, held 3rd | 9.8% | 42.3K | -0.84% | -1.8 points | |
| 4, held 4th | 1.5% | 6.6K | +22.2% | +0.1 points | |
| 5, held 5th | 1.3% | 5.4K | 0% | -0.2 points | |
| 6, held 6th | 0.24% | 1.1K | 0% | 0 points | |
| 7, held 7th | 0.14% | 590 | -18.1% | -0.1 points | |
| 8, held 8th | 0.14% | 590 | -18.1% | -0.1 points |
70%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +2.8 points.
16.9%
Held 2nd. 72.7K estimated branded searches, +12.6% vs prior month. Share -0.7 points.
3.
Mailtrap9.8%
Held 3rd. 42.3K estimated branded searches, -0.84% vs prior month. Share -1.8 points.
1.5%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
1.3%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.24%
Held 6th. 1.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Litmus0.14%
Held 7th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.
0.14%
Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.
Compare popularity between MailReach and its closest rivals
Every comparison with MailReach
13 comparisons
How has branded search demand for MailReach changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MailReach worldwide rose from 4.4K to 5.4K.
- Across the 12 months ending September 2026, MailReach’s share of searches among email deliverability testing tools worldwide held steady, from 0.97% to 1.3%.
How did search popularity change for email deliverability testing tools worldwide in September 2026?
6 changes

In September 2026, MXToolbox gained share of searches among email deliverability testing tools worldwide, from 67.1% to 70%.

In September 2026, Mailtrap lost share of searches among email deliverability testing tools worldwide, from 11.6% to 9.8%.

In September 2026, Mail-Tester lost share of searches among email deliverability testing tools worldwide, from 17.6% to 16.9%.

Estimated monthly branded searches for MailReach worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

Estimated monthly branded searches for Litmus worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

Estimated monthly branded searches for MailMonitor worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are MailReach’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using MailReach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mailreach
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Where does MailReach compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Email deliverability testing tools | 5th of 8 | 1.3% | Shown above |
| Email warmup tools | 3rd of 7 | 8.6% | Show ranking |

Is MailReach your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.