How popular isMAGNA-TILES?
In September 2026, people searched for MAGNA-TILES by name about 246,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 72.7% of all global magnetic tile brand searches, placing MAGNA-TILES first out of three brands. When we asked both ChatGPT and Google AI Overviews about magnetic tile brands, MAGNA-TILES appeared in all answers and was the most recommended of the three.
MAGNA-TILES is the most searched of 3 competitors and the most recommended in AI answers.
MAGNA-TILESShare of searches 72.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ConnetixShare of searches 26.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
PicassoTilesShare of searches 0.56%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top magnetic tile brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MAGNA-TILES appeared in all five answers. MAGNA-TILES is the most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
MAGNA-TILES1st
Connetix2nd
PicassoTiles3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MAGNA-TILES5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Connetix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PicassoTiles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about magnetic tile brands
5 answers
Asked ChatGPT
“Which magnetic tiles should I buy for my kids?”
Asked ChatGPT
“What are the best magnetic tile brands?”
Asked ChatGPT
“What's the best magnetic tile set for a toddler?”
Searched Google, AI Overview
“magnetic tiles”
Searched Google, AI Overview
“best magnetic tiles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which magnetic tile brands compete with MAGNA-TILES?
Share of searches by month for MAGNA-TILES, Connetix. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAGNA-TILES | Connetix | PicassoTiles |
|---|---|---|---|
| Oct 2025 | 68.7% | 30.8% | 0.55% |
| Nov 2025 | 72.8% | 26.6% | 0.58% |
| Dec 2025 | 76.3% | 22.9% | 0.75% |
| Jan 2026 | 76.3% | 23% | 0.74% |
| Feb 2026 | 79.8% | 19.6% | 0.62% |
| Mar 2026 | 79.8% | 19.6% | 0.62% |
| Apr 2026 | 82.7% | 16.7% | 0.66% |
| May 2026 | 76.4% | 22.9% | 0.74% |
| Jun 2026 | 76.4% | 22.9% | 0.74% |
| Jul 2026 | 76.3% | 23% | 0.72% |
| Aug 2026 | 79.8% | 19.6% | 0.62% |
| Sep 2026 | 72.7% | 26.7% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.7% | 246K | 0% | -7.1 points | |
| 2, held 2nd | 26.7% | 90.5K | +49.6% | +7.1 points | |
| 3, held 3rd | 0.56% | 1.9K | 0% | -0.1 points |
72.7%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -7.1 points.
2.
Connetix26.7%
Held 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +7.1 points.
0.56%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between MAGNA-TILES and its closest rivals
Every comparison with MAGNA-TILES
12 comparisons
How has branded search demand for MAGNA-TILES changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MAGNA-TILES worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among magnetic tile brands worldwide increased from 68.7% to 72.7%.
- Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among magnetic tile brands worldwide peaked at 82.7% in April 2026 and was lowest at 68.7% in October 2025.
How did search popularity change for magnetic tile brands worldwide in September 2026?
3 changes

In September 2026, Connetix gained share of searches among magnetic tile brands worldwide, from 19.6% to 26.7%.

In September 2026, MAGNA-TILES lost share of searches among magnetic tile brands worldwide, from 79.8% to 72.7%.

Estimated monthly branded searches for PicassoTiles worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are MAGNA-TILES’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using MAGNA-TILES’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- magna tiles
Who owns MAGNA-TILES?
MAGNA-TILES is owned by Valtech. Brandwave does not track any other brands owned by Valtech.
Do you work for MAGNA-TILES? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does MAGNA-TILES compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Toy brands | 6th of 11 | 1.6% | Show ranking |
| Magnetic tile brands | 1st of 3 | 72.7% | Shown above |

Is MAGNA-TILES your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.