MAGNA-TILES vs Spin Master:Which is searched more?
In September 2026, MAGNA-TILES had more branded searches than Spin Master among toy brands worldwide. MAGNA-TILES had about 246,000 branded searches, while Spin Master had 49,500. MAGNA-TILES made up 1.6% of all toy brand searches we track, and Spin Master accounted for 0.33%. These are worldwide searches for English-language branded terms.
Follow MAGNA-TILES vs Spin Master and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is MAGNA-TILES or Spin Master more popular in search?
Compare the toy brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for MAGNA-TILES, Spin Master. The figures are in the table below the chart.
View monthly share of searches table
| Month | LEGO | Barbie | Playmobil | VTech | Fisher-Price | MAGNA-TILES | Hasbro | Melissa & Doug | Spin Master | Hape | Learning Resources |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 14.2% | 6.4% | 2.2% | 1.9% | 1.9% | 1.3% | 0.86% | 0.38% | 0.31% | 0.05% |
| Nov 2025 | 74.3% | 10% | 6.7% | 1.8% | 2% | 2.5% | 0.9% | 1.1% | 0.27% | 0.27% | 0.08% |
| Dec 2025 | 76.7% | 10.3% | 5.6% | 1.5% | 1.7% | 2.1% | 0.76% | 0.76% | 0.28% | 0.23% | 0.05% |
| Jan 2026 | 79.3% | 10.7% | 3.9% | 1.4% | 1.4% | 1.2% | 0.96% | 0.53% | 0.29% | 0.24% | 0.03% |
| Feb 2026 | 74.9% | 12.3% | 5.6% | 1.6% | 1.4% | 1.7% | 1.4% | 0.61% | 0.33% | 0.27% | 0.08% |
| Mar 2026 | 72.5% | 14.6% | 5.4% | 1.6% | 1.6% | 1.6% | 1.3% | 0.72% | 0.32% | 0.32% | 0.04% |
| Apr 2026 | 72.8% | 14.7% | 5.4% | 1.6% | 1.6% | 1.3% | 1.3% | 0.6% | 0.32% | 0.32% | 0.04% |
| May 2026 | 75.6% | 12.5% | 4.6% | 1.7% | 1.7% | 1.1% | 1.4% | 0.62% | 0.5% | 0.34% | 0.04% |
| Jun 2026 | 76.2% | 12.6% | 4.6% | 1.5% | 1.4% | 1.1% | 1.4% | 0.62% | 0.28% | 0.28% | 0.04% |
| Jul 2026 | 75.2% | 12.4% | 4.6% | 1.8% | 1.7% | 1.4% | 1.7% | 0.75% | 0.34% | 0.27% | 0.04% |
| Aug 2026 | 74.3% | 12.3% | 5.5% | 1.7% | 1.6% | 1.6% | 1.3% | 0.91% | 0.33% | 0.27% | 0.04% |
| Sep 2026 | 74.4% | 12.3% | 5.5% | 1.7% | 1.6% | 1.6% | 1.3% | 0.91% | 0.33% | 0.27% | 0.05% |
How has the MAGNA-TILES and Spin Master comparison changed over the last 12 months?
3 findings
- MAGNA-TILES was ahead of Spin Master in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Spin Master’s share of searches among toy brands worldwide moved from 0.38% to 0.33%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for toy brands worldwide in September 2026?
2 changes
MAGNA-TILES’s share of searches among toy brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026.
Estimated monthly branded searches for Spin Master worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MAGNA-TILES’s and Spin Master’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MAGNA-TILES
1 branded search term
- magna tiles
Spin Master
1 branded search term
- spin master
Other head-to-heads among toy brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.