Brandwave

How popular isMad Monkey in search?

In August 2026, there were an estimated 27.1K branded searches for Mad Monkey worldwide which is down 18.1% over the last 11 months. Mad Monkey holds 0.4% estimated Share of Search among hostel booking platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Agoda91.4%
  2. Hostelworld6.7%
  3. Generator1.4%
  4. Mad Monkey0.4%
  5. HI Hostels0.16%
  6. HostelsClub0.01%
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Which hostel booking platforms compete with Mad Monkey?

Mad Monkey against hostel booking platforms worldwide, by month

Share of Search by month for Agoda, Hostelworld, Mad Monkey. The figures are in the table below the chart.

View monthly share of search table
MonthAgodaHostelworldGeneratorMad MonkeyHI HostelsHostelsClub
Oct 202590.9%6.7%1.6%0.6%0.16%0.02%
Nov 202591%6.7%1.6%0.49%0.16%0.02%
Dec 202591.2%6.7%1.3%0.6%0.15%0.02%
Jan 202691.5%6.7%1.1%0.49%0.15%0.01%
Feb 202691.2%6.7%1.3%0.6%0.13%0.02%
Mar 202689.5%8.1%1.6%0.59%0.19%0.02%
Apr 202689.6%8.1%1.6%0.59%0.16%0.02%
May 202691.4%6.7%1.4%0.4%0.16%0.01%
Jun 202689.7%8.1%1.6%0.4%0.21%0.01%
Jul 202689.6%8.1%1.6%0.49%0.19%0.01%
Aug 202691.4%6.7%1.4%0.4%0.16%0.01%
Sep 2026——————

  1. 1.Agoda

    91.4%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  2. 2.Hostelworld

    6.7%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Generator

    1.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Mad Monkey

    0.4%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.HI Hostels

    0.16%

    Held 5th. 10.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HostelsClub

    0.01%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Mad Monkey and its closest rivals

Every comparison with Mad Monkey

How has branded search demand for Mad Monkey changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mad Monkey worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Mad Monkey’s estimated Share of Search among hostel booking platforms worldwide held steady, from 0.6% to 0.4%.

How did search popularity change for hostel booking platforms worldwide in August 2026?

  1. In August 2026, Agoda gained estimated Share of Search among hostel booking platforms worldwide, from 89.6% to 91.4%.

  2. In August 2026, Hostelworld lost estimated Share of Search among hostel booking platforms worldwide, from 8.1% to 6.7%.

  3. Estimated monthly branded searches for HI Hostels worldwide rose 24.1% over 11 measured months, from 8.7K to 10.8K in August 2026.

  4. Estimated monthly branded searches for HostelsClub worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.

  5. Estimated monthly branded searches for Mad Monkey worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Mad Monkey measured?

Brandwave collects information about searches that people make online using Mad Monkey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mad monkey

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How the Brand Demand Index is measured

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