Hostelworld vs Mad Monkey:Which is searched more?
In August 2026, Hostelworld had more branded searches than Mad Monkey among hostel booking platforms worldwide. Hostelworld was estimated to have 450K branded searches compared to Mad Monkey’s 27.1K, and held a 6.7% Share of Search versus Mad Monkey’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hostelworld or Mad Monkey?
Compare the hostel booking platforms guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hostelworld, Mad Monkey. The figures are in the table below the chart.
View monthly share of search table
| Month | Hostelworld | Mad Monkey |
|---|---|---|
| Oct 2025 | 6.7% | 0.6% |
| Nov 2025 | 6.7% | 0.49% |
| Dec 2025 | 6.7% | 0.6% |
| Jan 2026 | 6.7% | 0.49% |
| Feb 2026 | 6.7% | 0.6% |
| Mar 2026 | 8.1% | 0.59% |
| Apr 2026 | 8.1% | 0.59% |
| May 2026 | 6.7% | 0.4% |
| Jun 2026 | 8.1% | 0.4% |
| Jul 2026 | 8.1% | 0.49% |
| Aug 2026 | 6.7% | 0.4% |
| Sep 2026 | — | — |
How has the Hostelworld and Mad Monkey comparison changed over the last 12 months?
3 findings
- Hostelworld was ahead of Mad Monkey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hostelworld’s estimated Share of Search among hostel booking platforms worldwide held steady at 6.7%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Mad Monkey’s estimated Share of Search among hostel booking platforms worldwide moved from 0.6% to 0.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for hostel booking platforms worldwide in August 2026?
2 changes
In August 2026, Hostelworld lost estimated Share of Search among hostel booking platforms worldwide, from 8.1% to 6.7%.
Estimated monthly branded searches for Mad Monkey worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hostelworld’s and Mad Monkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hostelworld
1 branded search term
- hostelworld
Mad Monkey
1 branded search term
- mad monkey
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.