How popular isLost in search?
In August 2026, there were an estimated 1.2M branded searches for Lost worldwide which held steady over the last 11 months. Lost holds 84.8% estimated Share of Search among surfboard brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lost84.8%- Channel Islands7.6%
DHD6.3%
Firewire0.84%
Pyzel0.46%
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Which surfboard brands compete with Lost?
Share of Search by month for Lost, Channel Islands, DHD. The figures are in the table below the chart.
View monthly share of search table
| Month | Lost | Channel Islands | DHD | Firewire | Pyzel |
|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 6.4% | 6.4% | 0.85% | 0.46% |
| Nov 2025 | 81.8% | 6.1% | 11.1% | 0.66% | 0.36% |
| Dec 2025 | 85% | 6.3% | 7.7% | 0.69% | 0.38% |
| Jan 2026 | 86.4% | 6.3% | 6.3% | 0.57% | 0.31% |
| Feb 2026 | 86% | 6.4% | 6.4% | 0.85% | 0.38% |
| Mar 2026 | 83.4% | 7.5% | 7.5% | 1.2% | 0.37% |
| Apr 2026 | 86% | 6.3% | 6.3% | 1% | 0.31% |
| May 2026 | 87.3% | 6.4% | 5.2% | 0.71% | 0.31% |
| Jun 2026 | 87.4% | 6.4% | 5.3% | 0.58% | 0.31% |
| Jul 2026 | 87.5% | 6.4% | 5.3% | 0.58% | 0.26% |
| Aug 2026 | 84.8% | 7.6% | 6.3% | 0.84% | 0.46% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.8% | 1.2M | -18.7% | -2.7 points | |
| 2, held 2nd | 7.6% | 110K | 0% | +1.2 points | |
| 3, held 3rd | 6.3% | 90.5K | 0% | +1 points | |
| 4, held 4th | 0.84% | 12.1K | +22.2% | +0.3 points | |
| 5, held 5th | 0.46% | 6.6K | +50% | +0.2 points |
1.
Lost84.8%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -2.7 points.
7.6%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
DHD6.3%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Firewire0.84%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
5.
Pyzel0.46%
Held 5th. 6.6K estimated branded searches, +50% vs prior month. Share +0.2 points.
Compare search popularity between Lost and its closest rivals
How has branded search demand for Lost changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lost worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide decreased from 85.9% to 84.8%.
- Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide peaked at 87.5% in July 2026 and was lowest at 81.8% in November 2025.
How did search popularity change for surfboard brands worldwide in August 2026?
3 changes
In August 2026, Channel Islands gained estimated Share of Search among surfboard brands worldwide, from 6.4% to 7.6%.
In August 2026, DHD gained estimated Share of Search among surfboard brands worldwide, from 5.3% to 6.3%.
In August 2026, Lost lost estimated Share of Search among surfboard brands worldwide, from 87.5% to 84.8%.
How is Lost measured?
Brandwave collects information about searches that people make online using Lost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lost
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Is Lost your brand?
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