Brandwave

Surfboard brands:Which brands are most popular in search?

In August 2026, Lost was the most searched among surfboard brands worldwide, with an estimated 1.2M branded searches and 84.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lost84.8%
  2. Channel Islands7.6%
  3. DHD6.3%
  4. Firewire0.84%
  5. Pyzel0.46%

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Share of SearchLeaderboard

Compare the surfboard brands surfers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among surfboard brands worldwide, by month

Share of Search by month for Lost, Channel Islands, DHD. The figures are in the table below the chart.

View monthly share of search table
MonthLostChannel IslandsDHDFirewirePyzel
Oct 202585.9%6.4%6.4%0.85%0.46%
Nov 202581.8%6.1%11.1%0.66%0.36%
Dec 202585%6.3%7.7%0.69%0.38%
Jan 202686.4%6.3%6.3%0.57%0.31%
Feb 202686%6.4%6.4%0.85%0.38%
Mar 202683.4%7.5%7.5%1.2%0.37%
Apr 202686%6.3%6.3%1%0.31%
May 202687.3%6.4%5.2%0.71%0.31%
Jun 202687.4%6.4%5.3%0.58%0.31%
Jul 202687.5%6.4%5.3%0.58%0.26%
Aug 202684.8%7.6%6.3%0.84%0.46%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Lost

    84.8%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -2.7 points.

  2. 2.Channel Islands

    7.6%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.DHD

    6.3%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Firewire

    0.84%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Pyzel

    0.46%

    Held 5th. 6.6K estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among surfboard brands worldwide?

In August 2026, Lost was the most searched among surfboard brands worldwide, with an estimated 1.2M branded searches and 84.8% estimated Share of Search within this set. Channel Islands is in 2nd place, 77.1 percentage points behind at 7.6% Share of Search.

Global surfboard brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lost85.9% → 84.8%87.5%Jul 202681.8%Nov 20251st
Channel Islands6.4% → 7.6%7.6%Aug 20266.1%Nov 20252nd
DHD6.4% → 6.3%11.1%Nov 20255.2%May 20263rd
Firewire0.85% → 0.84%1.2%Mar 20260.57%Jan 20264th
Pyzel0.46%0.46%Oct 20250.26%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide decreased from 85.9% to 84.8%.
  • Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surfboard brands worldwide increased from 6.4% to 7.6%.
  • Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide peaked at 87.5% in July 2026 and was lowest at 81.8% in November 2025.
  • Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surfboard brands worldwide peaked at 7.6% in August 2026 and was lowest at 6.1% in November 2025.
  • Across the 11 months ending August 2026, DHD’s estimated Share of Search among surfboard brands worldwide peaked at 11.1% in November 2025 and was lowest at 5.2% in May 2026.
  • Across the 11 months ending August 2026, DHD, Firewire and Pyzel held steady: their estimated Share of Search among surfboard brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for surfboard brands worldwide in August 2026?

  1. In August 2026, Channel Islands gained estimated Share of Search among surfboard brands worldwide, from 6.4% to 7.6%.

  2. In August 2026, DHD gained estimated Share of Search among surfboard brands worldwide, from 5.3% to 6.3%.

  3. In August 2026, Lost lost estimated Share of Search among surfboard brands worldwide, from 87.5% to 84.8%.

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