How popular isDHD in search?
In August 2026, there were an estimated 90.5K branded searches for DHD worldwide which held steady over the last 11 months. DHD holds 6.3% estimated Share of Search among surfboard brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lost84.8%- Channel Islands7.6%
DHD6.3%
Firewire0.84%
Pyzel0.46%
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Which surfboard brands compete with DHD?
Share of Search by month for Lost, Channel Islands, DHD. The figures are in the table below the chart.
View monthly share of search table
| Month | Lost | Channel Islands | DHD | Firewire | Pyzel |
|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 6.4% | 6.4% | 0.85% | 0.46% |
| Nov 2025 | 81.8% | 6.1% | 11.1% | 0.66% | 0.36% |
| Dec 2025 | 85% | 6.3% | 7.7% | 0.69% | 0.38% |
| Jan 2026 | 86.4% | 6.3% | 6.3% | 0.57% | 0.31% |
| Feb 2026 | 86% | 6.4% | 6.4% | 0.85% | 0.38% |
| Mar 2026 | 83.4% | 7.5% | 7.5% | 1.2% | 0.37% |
| Apr 2026 | 86% | 6.3% | 6.3% | 1% | 0.31% |
| May 2026 | 87.3% | 6.4% | 5.2% | 0.71% | 0.31% |
| Jun 2026 | 87.4% | 6.4% | 5.3% | 0.58% | 0.31% |
| Jul 2026 | 87.5% | 6.4% | 5.3% | 0.58% | 0.26% |
| Aug 2026 | 84.8% | 7.6% | 6.3% | 0.84% | 0.46% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.8% | 1.2M | -18.7% | -2.7 points | |
| 2, held 2nd | 7.6% | 110K | 0% | +1.2 points | |
| 3, held 3rd | 6.3% | 90.5K | 0% | +1 points | |
| 4, held 4th | 0.84% | 12.1K | +22.2% | +0.3 points | |
| 5, held 5th | 0.46% | 6.6K | +50% | +0.2 points |
1.
Lost84.8%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -2.7 points.
7.6%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
DHD6.3%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Firewire0.84%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
5.
Pyzel0.46%
Held 5th. 6.6K estimated branded searches, +50% vs prior month. Share +0.2 points.
Compare search popularity between DHD and its closest rivals
How has branded search demand for DHD changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DHD worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, DHD’s estimated Share of Search among surfboard brands worldwide peaked at 11.1% in November 2025 and was lowest at 5.2% in May 2026.
How did search popularity change for surfboard brands worldwide in August 2026?
3 changes
In August 2026, Channel Islands gained estimated Share of Search among surfboard brands worldwide, from 6.4% to 7.6%.
In August 2026, DHD gained estimated Share of Search among surfboard brands worldwide, from 5.3% to 6.3%.
In August 2026, Lost lost estimated Share of Search among surfboard brands worldwide, from 87.5% to 84.8%.
How is DHD measured?
Brandwave collects information about searches that people make online using DHD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dhd
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Is DHD your brand?
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