DHD vs Lost:Which is more popular by branded search?
In August 2026, Lost had more branded searches than DHD among surfboard brands worldwide. Lost was estimated to have 1.2M branded searches compared to DHD’s 90.5K, and held an 84.8% Share of Search versus DHD’s 6.3%. These are worldwide searches for English-language branded terms.
Follow DHD vs Lost and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, DHD or Lost?
Compare the surfboard brands surfers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lost, DHD. The figures are in the table below the chart.
View monthly share of search table
| Month | Lost | Channel Islands | DHD | Firewire | Pyzel |
|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 6.4% | 6.4% | 0.85% | 0.46% |
| Nov 2025 | 81.8% | 6.1% | 11.1% | 0.66% | 0.36% |
| Dec 2025 | 85% | 6.3% | 7.7% | 0.69% | 0.38% |
| Jan 2026 | 86.4% | 6.3% | 6.3% | 0.57% | 0.31% |
| Feb 2026 | 86% | 6.4% | 6.4% | 0.85% | 0.38% |
| Mar 2026 | 83.4% | 7.5% | 7.5% | 1.2% | 0.37% |
| Apr 2026 | 86% | 6.3% | 6.3% | 1% | 0.31% |
| May 2026 | 87.3% | 6.4% | 5.2% | 0.71% | 0.31% |
| Jun 2026 | 87.4% | 6.4% | 5.3% | 0.58% | 0.31% |
| Jul 2026 | 87.5% | 6.4% | 5.3% | 0.58% | 0.26% |
| Aug 2026 | 84.8% | 7.6% | 6.3% | 0.84% | 0.46% |
| Sep 2026 | — | — | — | — | — |
How has the DHD and Lost comparison changed over the last 12 months?
3 findings
- Lost was ahead of DHD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DHD’s estimated Share of Search among surfboard brands worldwide moved from 6.4% to 6.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide moved from 85.9% to 84.8%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for surfboard brands worldwide in August 2026?
2 changes
In August 2026, DHD gained estimated Share of Search among surfboard brands worldwide, from 5.3% to 6.3%.
In August 2026, Lost lost estimated Share of Search among surfboard brands worldwide, from 87.5% to 84.8%.
How each brand is measured
Brandwave collects information about searches that people make online using DHD’s and Lost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.