Channel Islands vs DHD:Which is more popular by branded search?

Name: Channel Islands vs DHD: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Channel Islands had more branded searches than DHD among surfboard brands worldwide. Channel Islands was estimated to have 110K branded searches compared to DHD’s 90.5K, and held a 7.6% Share of Search versus DHD’s 6.3%. These are worldwide searches for English-language branded terms.

Share of Search among surfboard brands worldwide in August 2026Which is more popular in search, Channel Islands or DHD?

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Which is more popular in search, Channel Islands or DHD?

Compare the surfboard brands surfers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Channel Islands and DHD among surfboard brands worldwide, by month

Month	Lost	Channel Islands	DHD	Firewire	Pyzel
Oct 2025	85.9%	6.4%	6.4%	0.85%	0.46%
Nov 2025	81.8%	6.1%	11.1%	0.66%	0.36%
Dec 2025	85%	6.3%	7.7%	0.69%	0.38%
Jan 2026	86.4%	6.3%	6.3%	0.57%	0.31%
Feb 2026	86%	6.4%	6.4%	0.85%	0.38%
Mar 2026	83.4%	7.5%	7.5%	1.2%	0.37%
Apr 2026	86%	6.3%	6.3%	1%	0.31%
May 2026	87.3%	6.4%	5.2%	0.71%	0.31%
Jun 2026	87.4%	6.4%	5.3%	0.58%	0.31%
Jul 2026	87.5%	6.4%	5.3%	0.58%	0.26%
Aug 2026	84.8%	7.6%	6.3%	0.84%	0.46%
Sep 2026	—	—	—	—	—

How has the Channel Islands and DHD comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Channel Islands took it in May 2026.
Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surfboard brands worldwide moved from 6.4% to 7.6%, and its estimated monthly branded searches moved from 90.5K to 110K.
Across the 11 months ending August 2026, DHD’s estimated Share of Search among surfboard brands worldwide moved from 6.4% to 6.3%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for surfboard brands worldwide in August 2026?

2 changes

In August 2026, Channel Islands gained estimated Share of Search among surfboard brands worldwide, from 6.4% to 7.6%.
In August 2026, DHD gained estimated Share of Search among surfboard brands worldwide, from 5.3% to 6.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Channel Islands’ and DHD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.