Lost vs Pyzel:Which is more popular by branded search?
In August 2026, Lost had more branded searches than Pyzel among surfboard brands worldwide. Lost was estimated to have 1.2M branded searches compared to Pyzel’s 6.6K, and held an 84.8% Share of Search versus Pyzel’s 0.46%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lost or Pyzel?
Compare the surfboard brands surfers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lost, Pyzel. The figures are in the table below the chart.
View monthly share of search table
| Month | Lost | Channel Islands | DHD | Firewire | Pyzel |
|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 6.4% | 6.4% | 0.85% | 0.46% |
| Nov 2025 | 81.8% | 6.1% | 11.1% | 0.66% | 0.36% |
| Dec 2025 | 85% | 6.3% | 7.7% | 0.69% | 0.38% |
| Jan 2026 | 86.4% | 6.3% | 6.3% | 0.57% | 0.31% |
| Feb 2026 | 86% | 6.4% | 6.4% | 0.85% | 0.38% |
| Mar 2026 | 83.4% | 7.5% | 7.5% | 1.2% | 0.37% |
| Apr 2026 | 86% | 6.3% | 6.3% | 1% | 0.31% |
| May 2026 | 87.3% | 6.4% | 5.2% | 0.71% | 0.31% |
| Jun 2026 | 87.4% | 6.4% | 5.3% | 0.58% | 0.31% |
| Jul 2026 | 87.5% | 6.4% | 5.3% | 0.58% | 0.26% |
| Aug 2026 | 84.8% | 7.6% | 6.3% | 0.84% | 0.46% |
| Sep 2026 | — | — | — | — | — |
How has the Lost and Pyzel comparison changed over the last 12 months?
3 findings
- Lost was ahead of Pyzel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide moved from 85.9% to 84.8%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Pyzel’s estimated Share of Search among surfboard brands worldwide held steady at 0.46%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for surfboard brands worldwide in August 2026?
1 change
In August 2026, Lost lost estimated Share of Search among surfboard brands worldwide, from 87.5% to 84.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Lost’s and Pyzel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.