How popular isLockton in search?
In August 2026, there were an estimated 49.5K branded searches for Lockton worldwide which is down 55% over the last 11 months. Lockton holds 35.1% estimated Share of Search among insurance brokers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Willis Towers Watson52.4%
- Lockton35.1%
- Brown & Brown10.5%
Marsh1.3%
Aon0.71%
Gallagher<0.01%
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Which insurance brokers compete with Lockton?
Share of Search by month for Willis Towers Watson, Lockton, Brown & Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Willis Towers Watson | Lockton | Brown & Brown | Marsh | Aon | Gallagher |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 49.5% | 8.1% | 1.1% | 0.58% | <0.01% |
| Nov 2025 | 52.3% | 35% | 10.5% | 1.3% | 0.92% | <0.01% |
| Dec 2025 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Jan 2026 | 52.5% | 35.1% | 10.5% | 1.1% | 0.75% | 0.01% |
| Feb 2026 | 57.1% | 31.2% | 9.3% | 1.5% | 0.82% | 0.01% |
| Mar 2026 | 55.9% | 30.6% | 11.2% | 1.5% | 0.8% | 0.02% |
| Apr 2026 | 52.1% | 34.9% | 10.4% | 1.7% | 0.92% | 0.01% |
| May 2026 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Jun 2026 | 50.9% | 34.1% | 12.5% | 1.7% | 0.89% | 0.01% |
| Jul 2026 | 52.2% | 34.9% | 10.4% | 1.7% | 0.71% | 0.01% |
| Aug 2026 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.4% | 74K | 0% | +0.2 points | |
| 2, held 2nd | 35.1% | 49.5K | 0% | +0.1 points | |
| 3, held 3rd | 10.5% | 14.8K | 0% | 0 points | |
| 4, held 4th | 1.3% | 1.9K | -20.8% | -0.3 points | |
| 5, held 5th | 0.71% | 1K | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | -50% | 0 points |
52.4%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.Lockton
35.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.5%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.
1.3%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
5.
Aon0.71%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Compare search popularity between Lockton and its closest rivals
How has branded search demand for Lockton changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lockton worldwide fell from 110K to 49.5K.
- Across the 11 months ending August 2026, Lockton’s estimated Share of Search among insurance brokers worldwide decreased from 49.5% to 35.1%.
- Across the 11 months ending August 2026, Lockton’s estimated Share of Search among insurance brokers worldwide peaked at 49.5% in October 2025 and was lowest at 30.6% in March 2026.
- Across the 11 months ending August 2026, Lockton fell from 1st to 2nd among insurance brokers worldwide.
How did search popularity change for insurance brokers worldwide in August 2026?
6 changes
Estimated monthly branded searches for Lockton worldwide fell 55% over 11 measured months, from 110K to 49.5K in August 2026.
Estimated monthly branded searches for Gallagher worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.
Estimated monthly branded searches for Aon worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
Estimated monthly branded searches for Marsh worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Estimated monthly branded searches for Brown & Brown worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Estimated monthly branded searches for Willis Towers Watson worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How is Lockton measured?
Brandwave collects information about searches that people make online using Lockton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lockton
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Is Lockton your brand?
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