Lockton vs Marsh:Which is more popular by branded search?
In August 2026, Lockton had more branded searches than Marsh among insurance brokers worldwide. Lockton was estimated to have 49.5K branded searches compared to Marsh’s 1.9K, and held a 35.1% Share of Search versus Marsh’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lockton or Marsh?
Compare the insurance brokers finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lockton, Marsh. The figures are in the table below the chart.
View monthly share of search table
| Month | Willis Towers Watson | Lockton | Brown & Brown | Marsh | Aon | Gallagher |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 49.5% | 8.1% | 1.1% | 0.58% | <0.01% |
| Nov 2025 | 52.3% | 35% | 10.5% | 1.3% | 0.92% | <0.01% |
| Dec 2025 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Jan 2026 | 52.5% | 35.1% | 10.5% | 1.1% | 0.75% | 0.01% |
| Feb 2026 | 57.1% | 31.2% | 9.3% | 1.5% | 0.82% | 0.01% |
| Mar 2026 | 55.9% | 30.6% | 11.2% | 1.5% | 0.8% | 0.02% |
| Apr 2026 | 52.1% | 34.9% | 10.4% | 1.7% | 0.92% | 0.01% |
| May 2026 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Jun 2026 | 50.9% | 34.1% | 12.5% | 1.7% | 0.89% | 0.01% |
| Jul 2026 | 52.2% | 34.9% | 10.4% | 1.7% | 0.71% | 0.01% |
| Aug 2026 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lockton and Marsh comparison changed over the last 12 months?
3 findings
- Lockton was ahead of Marsh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lockton’s estimated Share of Search among insurance brokers worldwide moved from 49.5% to 35.1%, and its estimated monthly branded searches moved from 110K to 49.5K.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among insurance brokers worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for insurance brokers worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Lockton’s and Marsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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