Brown & Brown vs Lockton:Which is more popular by branded search?
In August 2026, Lockton had more branded searches than Brown & Brown among insurance brokers worldwide. Lockton was estimated to have 49.5K branded searches compared to Brown & Brown’s 14.8K, and held a 35.1% Share of Search versus Brown & Brown’s 10.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brown & Brown or Lockton?
Compare the insurance brokers finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lockton, Brown & Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Willis Towers Watson | Lockton | Brown & Brown | Marsh | Aon | Gallagher |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 49.5% | 8.1% | 1.1% | 0.58% | <0.01% |
| Nov 2025 | 52.3% | 35% | 10.5% | 1.3% | 0.92% | <0.01% |
| Dec 2025 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Jan 2026 | 52.5% | 35.1% | 10.5% | 1.1% | 0.75% | 0.01% |
| Feb 2026 | 57.1% | 31.2% | 9.3% | 1.5% | 0.82% | 0.01% |
| Mar 2026 | 55.9% | 30.6% | 11.2% | 1.5% | 0.8% | 0.02% |
| Apr 2026 | 52.1% | 34.9% | 10.4% | 1.7% | 0.92% | 0.01% |
| May 2026 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Jun 2026 | 50.9% | 34.1% | 12.5% | 1.7% | 0.89% | 0.01% |
| Jul 2026 | 52.2% | 34.9% | 10.4% | 1.7% | 0.71% | 0.01% |
| Aug 2026 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brown & Brown and Lockton comparison changed over the last 12 months?
3 findings
- Lockton was ahead of Brown & Brown in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brown & Brown’s estimated Share of Search among insurance brokers worldwide moved from 8.1% to 10.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Lockton’s estimated Share of Search among insurance brokers worldwide moved from 49.5% to 35.1%, and its estimated monthly branded searches moved from 110K to 49.5K.
How did search popularity change for insurance brokers worldwide in August 2026?
2 changes
Estimated monthly branded searches for Lockton worldwide fell 55% over 11 measured months, from 110K to 49.5K in August 2026.
Estimated monthly branded searches for Brown & Brown worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brown & Brown’s and Lockton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brown & Brown
1 branded search term
- brown and brown insurance
Lockton
1 branded search term
- lockton
Put your own brand in this comparison
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