Brandwave

How popular isWillis Towers Watson in search?

In August 2026, there were an estimated 74K branded searches for Willis Towers Watson worldwide which is down 18.2% over the last 11 months. Willis Towers Watson holds 52.4% estimated Share of Search among insurance brokers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Willis Towers Watson52.4%
  2. Lockton35.1%
  3. Brown & Brown10.5%
  4. Marsh1.3%
  5. Aon0.71%
  6. Gallagher<0.01%
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Which insurance brokers compete with Willis Towers Watson?

Willis Towers Watson against insurance brokers worldwide, by month

Share of Search by month for Willis Towers Watson, Lockton, Brown & Brown. The figures are in the table below the chart.

View monthly share of search table
MonthWillis Towers WatsonLocktonBrown & BrownMarshAonGallagher
Oct 202540.7%49.5%8.1%1.1%0.58%<0.01%
Nov 202552.3%35%10.5%1.3%0.92%<0.01%
Dec 202552.4%35.1%10.5%1.3%0.71%<0.01%
Jan 202652.5%35.1%10.5%1.1%0.75%0.01%
Feb 202657.1%31.2%9.3%1.5%0.82%0.01%
Mar 202655.9%30.6%11.2%1.5%0.8%0.02%
Apr 202652.1%34.9%10.4%1.7%0.92%0.01%
May 202652.4%35.1%10.5%1.3%0.71%<0.01%
Jun 202650.9%34.1%12.5%1.7%0.89%0.01%
Jul 202652.2%34.9%10.4%1.7%0.71%0.01%
Aug 202652.4%35.1%10.5%1.3%0.71%<0.01%
Sep 2026——————

  1. 1.Willis Towers Watson

    52.4%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Lockton

    35.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Brown & Brown

    10.5%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Marsh

    1.3%

    Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.

  5. 5.Aon

    0.71%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gallagher

    <0.01%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between Willis Towers Watson and its closest rivals

How has branded search demand for Willis Towers Watson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Willis Towers Watson worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Willis Towers Watson’s estimated Share of Search among insurance brokers worldwide increased from 40.7% to 52.4%.
  • Across the 11 months ending August 2026, Willis Towers Watson’s estimated Share of Search among insurance brokers worldwide peaked at 57.1% in February 2026 and was lowest at 40.7% in October 2025.
  • Across the 11 months ending August 2026, Willis Towers Watson rose from 2nd to 1st among insurance brokers worldwide.

How did search popularity change for insurance brokers worldwide in August 2026?

  1. Estimated monthly branded searches for Lockton worldwide fell 55% over 11 measured months, from 110K to 49.5K in August 2026.

  2. Estimated monthly branded searches for Gallagher worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

  3. Estimated monthly branded searches for Aon worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  4. Estimated monthly branded searches for Marsh worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Brown & Brown worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Willis Towers Watson worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How is Willis Towers Watson measured?

Brandwave collects information about searches that people make online using Willis Towers Watson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • willis towers watson

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How the Brand Demand Index is measured

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