Brandwave

How popular isLoanPro?

In September 2026, people searched for LoanPro by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 3.4% of all global lending origination platform searches, placing LoanPro fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about lending origination platforms, LoanPro appeared in three of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

LoanPro is the fifth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. TemenosShare of searches 39.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FinastraShare of searches 32%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. nCinoShare of searches 17.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. MeridianLinkShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. LoanProShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+3 more

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Top lending origination platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LoanPro was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. LoanPro is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MeridianLink1st
  2. nCino2nd
  3. Abrigo3rd
  4. ICE Mortgage Technology Encompass4th
  5. Finastra5th
  6. LoanPro6th
  7. Turnkey Lender7th
  8. Temenos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Abrigo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MeridianLink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Finastra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nCino3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LoanPro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ICE Mortgage Technology Encompass3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turnkey Lender1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Temenos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lending origination platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lending origination platforms compete with LoanPro?

LoanPro against lending origination platforms worldwide, by month

Share of searches by month for Temenos, Finastra, nCino, MeridianLink, LoanPro. The figures are in the table below the chart.

View monthly share of searches table
MonthTemenosFinastranCinoMeridianLinkLoanProICE Mortgage Technology EncompassTurnkey LenderAbrigo
Oct 202538.3%31.3%17.1%7.7%3.4%0.86%1.2%0.2%
Nov 202543.6%29.2%15.9%5.8%3.1%0.7%1.4%0.15%
Dec 202539.8%32.6%14.6%7.9%2.9%0.85%1.2%0.17%
Jan 202640.9%27.4%18.3%8.2%2.9%0.75%1.3%0.17%
Feb 202641.7%27.9%18.7%6.8%3%0.73%1%0.14%
Mar 202641.6%27.8%18.6%6.8%3%0.82%1.3%0.17%
Apr 202641.9%28%18.7%6.8%2.5%0.9%0.91%0.18%
May 202643.6%29.2%15.9%7.1%2.6%0.7%0.77%0.15%
Jun 202643.5%29.1%15.9%7.1%2.6%0.7%0.95%0.18%
Jul 202638.5%31.5%17.2%7.7%3.4%0.82%0.84%0.16%
Aug 202640.4%27.1%18.1%8.1%4.4%0.87%0.88%0.13%
Sep 202639.1%32%17.5%6.4%3.4%0.77%0.7%0.2%

  1. 1.Temenos

    39.1%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Finastra

    32%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +4.9 points.

  3. 3.nCino

    17.5%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.MeridianLink

    6.4%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  5. 5.LoanPro

    3.4%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1 points.

  6. 6.ICE Mortgage Technology Encompass

    0.77%

    Moved from 7th to 6th. 650 estimated branded searches, -8.5% vs prior month. Share -0.1 points.

  7. 7.Turnkey Lender

    0.7%

    Moved from 6th to 7th. 590 estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  8. 8.Abrigo

    0.2%

    Held 8th. 170 estimated branded searches, +54.5% vs prior month. Share +0.1 points.

Compare popularity between LoanPro and its closest rivals

Every comparison with LoanPro

7 comparisons

How has branded search demand for LoanPro changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LoanPro worldwide fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, LoanPro’s share of searches among lending origination platforms worldwide peaked at 4.4% in August 2026 and was lowest at 2.5% in April 2026.

How did search popularity change for lending origination platforms worldwide in September 2026?

6 changes

  1. In September 2026, Finastra gained share of searches among lending origination platforms worldwide, from 27.1% to 32%.

  2. In September 2026, MeridianLink lost share of searches among lending origination platforms worldwide, from 8.1% to 6.4%.

  3. In September 2026, Temenos lost share of searches among lending origination platforms worldwide, from 40.4% to 39.1%.

  4. In September 2026, LoanPro lost share of searches among lending origination platforms worldwide, from 4.4% to 3.4%.

  5. In September 2026, nCino lost share of searches among lending origination platforms worldwide, from 18.1% to 17.5%.

  6. In September 2026, ICE Mortgage Technology Encompass rose from 7th to 6th among lending origination platforms worldwide.

How are LoanPro’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using LoanPro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • loanpro

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How the Brand Demand Index is measured

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