Brandwave

ICE Mortgage Technology Encompass vs LoanPro:Which is more popular?

In September 2026, LoanPro had more branded searches than ICE Mortgage Technology Encompass among lending origination platforms worldwide. LoanPro had about 2,900 branded searches, while ICE Mortgage Technology Encompass had 650. LoanPro made up 3.4% of all lending origination platform searches we track, and ICE Mortgage Technology Encompass accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about lending origination platforms, ICE Mortgage Technology Encompass and LoanPro each appeared in three of the five answers. ICE Mortgage Technology Encompass was mentioned before LoanPro in three out of five answers.

Among lending origination platforms worldwide in September 2026

Who do people search for more?

LoanPro, about 4 searches for every 1 for ICE Mortgage Technology Encompass

LoanPro 2.9K searchesICE Mortgage Technology Encompass 650 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

ICE Mortgage Technology Encompass in 3 of 5LoanPro in 3 of 5

Who does AI recommend more?

ICE Mortgage Technology Encompass, named ahead of LoanPro in 3 of 5 answers

ICE Mortgage Technology Encompass first in 3LoanPro first in 2

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Top lending origination platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ICE Mortgage Technology Encompass was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LoanPro was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ICE Mortgage Technology Encompass was listed before LoanPro in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MeridianLink1st
  2. nCino2nd
  3. Abrigo3rd
  4. ICE Mortgage Technology Encompass4th
  5. Finastra5th
  6. LoanPro6th
  7. Turnkey Lender7th
  8. Temenos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Abrigo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MeridianLink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Finastra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nCino3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LoanPro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ICE Mortgage Technology Encompass3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turnkey Lender1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Temenos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lending origination platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ICE Mortgage Technology Encompass or LoanPro more popular in search?

This chart shows how often people search Google for ICE Mortgage Technology Encompass and LoanPro by name. Each line represents a brand's share of searches for all eight lending origination platforms we track, month by month, from English-language searches worldwide.

ICE Mortgage Technology Encompass and LoanPro among lending origination platforms worldwide, by month

Share of searches by month for LoanPro, ICE Mortgage Technology Encompass. The figures are in the table below the chart.

View monthly share of searches table
MonthTemenosFinastranCinoMeridianLinkLoanProICE Mortgage Technology EncompassTurnkey LenderAbrigo
Oct 202538.3%31.3%17.1%7.7%3.4%0.86%1.2%0.2%
Nov 202543.6%29.2%15.9%5.8%3.1%0.7%1.4%0.15%
Dec 202539.8%32.6%14.6%7.9%2.9%0.85%1.2%0.17%
Jan 202640.9%27.4%18.3%8.2%2.9%0.75%1.3%0.17%
Feb 202641.7%27.9%18.7%6.8%3%0.73%1%0.14%
Mar 202641.6%27.8%18.6%6.8%3%0.82%1.3%0.17%
Apr 202641.9%28%18.7%6.8%2.5%0.9%0.91%0.18%
May 202643.6%29.2%15.9%7.1%2.6%0.7%0.77%0.15%
Jun 202643.5%29.1%15.9%7.1%2.6%0.7%0.95%0.18%
Jul 202638.5%31.5%17.2%7.7%3.4%0.82%0.84%0.16%
Aug 202640.4%27.1%18.1%8.1%4.4%0.87%0.88%0.13%
Sep 202639.1%32%17.5%6.4%3.4%0.77%0.7%0.2%

How has the ICE Mortgage Technology Encompass and LoanPro comparison changed over the last 12 months?

3 findings

How did search popularity change for lending origination platforms worldwide in September 2026?

2 changes

  1. In September 2026, LoanPro lost share of searches among lending origination platforms worldwide, from 4.4% to 3.4%.

  2. In September 2026, ICE Mortgage Technology Encompass rose from 7th to 6th among lending origination platforms worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ICE Mortgage Technology Encompass’ and LoanPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ICE Mortgage Technology Encompass

2 branded search terms

  • encompass mortgage
  • ice encompass

LoanPro

1 branded search term

  • loanpro

How the Brand Demand Index is measured

Other head-to-heads among lending origination platforms

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