LoanPro vs MeridianLink:Which is more popular?
In September 2026, MeridianLink had more branded searches than LoanPro among lending origination platforms worldwide. MeridianLink had about 5,400 branded searches, while LoanPro had 2,900. MeridianLink made up 6.4% of all lending origination platform searches we track, and LoanPro accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about lending origination platforms, MeridianLink appeared in four of the five answers and LoanPro in three. MeridianLink was mentioned before LoanPro in four out of five answers.
Who do people search for more?
MeridianLink, about 86% more searches than LoanPro
Who does AI mention more?
MeridianLink, mentioned in 4 of 5 answers, LoanPro in 3
Who does AI recommend more?
MeridianLink, named ahead of LoanPro in 4 of 5 answers
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Top lending origination platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MeridianLink was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LoanPro was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. MeridianLink was listed before LoanPro in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Abrigo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- MeridianLink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Finastra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
nCino3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LoanPro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ICE Mortgage Technology Encompass3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Turnkey Lender1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Temenos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lending origination platforms
5 answers
Asked ChatGPT
“Which lending origination platform should I use?”
Asked ChatGPT
“What are the best lending origination platforms?”
Asked ChatGPT
“What's the best lending origination platform for a lender?”
Searched Google, AI Overview
“loan origination software”
Searched Google, AI Overview
“loan processing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is LoanPro or MeridianLink more popular in search?
This chart shows how often people search Google for LoanPro and MeridianLink by name. Each line represents a brand's share of searches for all eight lending origination platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for MeridianLink, LoanPro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Temenos | Finastra | nCino | MeridianLink | LoanPro | ICE Mortgage Technology Encompass | Turnkey Lender | Abrigo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 31.3% | 17.1% | 7.7% | 3.4% | 0.86% | 1.2% | 0.2% |
| Nov 2025 | 43.6% | 29.2% | 15.9% | 5.8% | 3.1% | 0.7% | 1.4% | 0.15% |
| Dec 2025 | 39.8% | 32.6% | 14.6% | 7.9% | 2.9% | 0.85% | 1.2% | 0.17% |
| Jan 2026 | 40.9% | 27.4% | 18.3% | 8.2% | 2.9% | 0.75% | 1.3% | 0.17% |
| Feb 2026 | 41.7% | 27.9% | 18.7% | 6.8% | 3% | 0.73% | 1% | 0.14% |
| Mar 2026 | 41.6% | 27.8% | 18.6% | 6.8% | 3% | 0.82% | 1.3% | 0.17% |
| Apr 2026 | 41.9% | 28% | 18.7% | 6.8% | 2.5% | 0.9% | 0.91% | 0.18% |
| May 2026 | 43.6% | 29.2% | 15.9% | 7.1% | 2.6% | 0.7% | 0.77% | 0.15% |
| Jun 2026 | 43.5% | 29.1% | 15.9% | 7.1% | 2.6% | 0.7% | 0.95% | 0.18% |
| Jul 2026 | 38.5% | 31.5% | 17.2% | 7.7% | 3.4% | 0.82% | 0.84% | 0.16% |
| Aug 2026 | 40.4% | 27.1% | 18.1% | 8.1% | 4.4% | 0.87% | 0.88% | 0.13% |
| Sep 2026 | 39.1% | 32% | 17.5% | 6.4% | 3.4% | 0.77% | 0.7% | 0.2% |
How has the LoanPro and MeridianLink comparison changed over the last 12 months?
3 findings
- MeridianLink was ahead of LoanPro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LoanPro’s share of searches among lending origination platforms worldwide held steady at 3.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, MeridianLink’s share of searches among lending origination platforms worldwide moved from 7.7% to 6.4%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for lending origination platforms worldwide in September 2026?
2 changes
In September 2026, MeridianLink lost share of searches among lending origination platforms worldwide, from 8.1% to 6.4%.
In September 2026, LoanPro lost share of searches among lending origination platforms worldwide, from 4.4% to 3.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LoanPro’s and MeridianLink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LoanPro
1 branded search term
- loanpro
MeridianLink
1 branded search term
- meridianlink
Other head-to-heads among lending origination platforms
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