Brandwave

LoanPro vs Turnkey Lender:Which is searched more?

In September 2026, LoanPro had more branded searches than Turnkey Lender among lending origination platforms worldwide. LoanPro had about 2,900 branded searches, while Turnkey Lender had 590. LoanPro made up 3.4% of all lending origination platform searches we track, and Turnkey Lender accounted for 0.7%. These are worldwide searches for English-language branded terms.

Share of searches among lending origination platforms worldwide in September 2026Is LoanPro or Turnkey Lender more popular in search?
LoanPro3.4%2.9K searches
vs
Turnkey Lender0.7%590 searches

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Is LoanPro or Turnkey Lender more popular in search?

Compare the systems lenders originate loans on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

LoanPro and Turnkey Lender among lending origination platforms worldwide, by month

Share of searches by month for LoanPro, Turnkey Lender. The figures are in the table below the chart.

View monthly share of searches table
MonthTemenosFinastranCinoMeridianLinkLoanProICE Mortgage Technology EncompassTurnkey LenderAbrigo
Oct 202538.3%31.3%17.1%7.7%3.4%0.86%1.2%0.2%
Nov 202543.6%29.2%15.9%5.8%3.1%0.7%1.4%0.15%
Dec 202539.8%32.6%14.6%7.9%2.9%0.85%1.2%0.17%
Jan 202640.9%27.4%18.3%8.2%2.9%0.75%1.3%0.17%
Feb 202641.7%27.9%18.7%6.8%3%0.73%1%0.14%
Mar 202641.6%27.8%18.6%6.8%3%0.82%1.3%0.17%
Apr 202641.9%28%18.7%6.8%2.5%0.9%0.91%0.18%
May 202643.6%29.2%15.9%7.1%2.6%0.7%0.77%0.15%
Jun 202643.5%29.1%15.9%7.1%2.6%0.7%0.95%0.18%
Jul 202638.5%31.5%17.2%7.7%3.4%0.82%0.84%0.16%
Aug 202640.4%27.1%18.1%8.1%4.4%0.87%0.88%0.13%
Sep 202639.1%32%17.5%6.4%3.4%0.77%0.7%0.2%

How has the LoanPro and Turnkey Lender comparison changed over the last 12 months?

3 findings

How did search popularity change for lending origination platforms worldwide in September 2026?

2 changes
  1. In September 2026, LoanPro lost share of searches among lending origination platforms worldwide, from 4.4% to 3.4%.

  2. In September 2026, Turnkey Lender fell from 6th to 7th among lending origination platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LoanPro’s and Turnkey Lender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LoanPro

1 branded search term

  • loanpro

Turnkey Lender

1 branded search term

  • turnkey lender

How the Brand Demand Index is measured

Other head-to-heads among lending origination platforms

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