Brandwave

How popular isL.E.K. Consulting?

In September 2026, people searched for L.E.K. Consulting by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 0.31% of all global consulting firm searches, placing L.E.K. Consulting ninth out of ten firms. When we asked both ChatGPT and Google AI Overviews about consulting firms, L.E.K. Consulting appeared in two of the four answers and was the ninth most recommended of the ten.

Search and AI answers in September 2026

L.E.K. Consulting is the ninth most searched of 10 competitors and the ninth most recommended in AI answers.

  1. DeloitteShare of searches 31.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 6th
  2. AccentureShare of searches 26%Mentioned in 2 of 4 AI answersPlace in AI recommendations 10th
  3. PwCShare of searches 17.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. BCGShare of searches 9.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. L.E.K. ConsultingShare of searches 0.31%Mentioned in 2 of 4 AI answersPlace in AI recommendations 9th

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Top consulting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, L.E.K. Consulting was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. L.E.K. Consulting is the ninth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. McKinsey & Company1st
  2. BCG2nd
  3. Bain & Company3rd
  4. PwC4th
  5. Oliver Wyman5th
  6. Deloitte6th
  7. EY-Parthenon7th
  8. Kearney8th
  9. L.E.K. Consulting9th
  10. Accenture10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BCG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McKinsey & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bain & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PwC3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Accenture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oliver Wyman2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EY-Parthenon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L.E.K. Consulting2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kearney2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about consulting firms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which consulting firms compete with L.E.K. Consulting?

L.E.K. Consulting against consulting firms worldwide, by month

Share of searches by month for Deloitte, Accenture, PwC, BCG, McKinsey & Company, Bain & Company, L.E.K. Consulting. The figures are in the table below the chart.

View monthly share of searches table
MonthDeloitteAccenturePwCBCGMcKinsey & CompanyBain & CompanyOliver WymanEY-ParthenonL.E.K. ConsultingKearney
Oct 202530.4%24.9%16.6%10.8%9.1%5%1.5%1%0.37%0.26%
Nov 202531.7%26%17.3%9.2%7.8%5.2%1.3%0.86%0.31%0.22%
Dec 202524.2%29.8%19.8%8.7%8.9%6.1%1.2%0.8%0.24%0.21%
Jan 202627.4%27.4%18.3%9.7%8.2%5.9%1.7%0.9%0.27%0.25%
Feb 202627.8%27.8%18.5%9.9%8.3%5%1.4%0.92%0.27%0.25%
Mar 202626.9%26.9%17.9%9.5%9.8%5.8%1.6%1.1%0.26%0.24%
Apr 202627.3%27.3%18.2%9.7%10%4.9%1.3%0.9%0.27%0.25%
May 202628.7%28.7%15.8%10.2%8.6%5.1%1.4%0.95%0.28%0.21%
Jun 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Jul 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Aug 202628.5%28.5%15.6%8.8%8.5%7.2%1.4%0.94%0.34%0.24%
Sep 202631.8%26%17.4%9.2%7.8%4.6%1.6%1%0.31%0.22%

  1. 1.Deloitte

    31.8%

    Moved from 2nd to 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.

  2. 2.Accenture

    26%

    Moved from 1st to 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.PwC

    17.4%

    Held 3rd. 1M estimated branded searches, +21.5% vs prior month. Share +1.7 points.

  4. 4.BCG

    9.2%

    Held 4th. 533K estimated branded searches, +14.4% vs prior month. Share +0.4 points.

  5. 5.McKinsey & Company

    7.8%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Bain & Company

    4.6%

    Held 6th. 268K estimated branded searches, -29.2% vs prior month. Share -2.5 points.

  7. 7.Oliver Wyman

    1.6%

    Held 7th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  8. 8.EY-Parthenon

    1%

    Held 8th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  9. 9.L.E.K. Consulting

    0.31%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Kearney

    0.22%

    Held 10th. 12.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between L.E.K. Consulting and its closest rivals

Every comparison with L.E.K. Consulting

9 comparisons

How has branded search demand for L.E.K. Consulting changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for L.E.K. Consulting worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, L.E.K. Consulting’s share of searches among consulting firms worldwide held steady, from 0.37% to 0.31%.

How did search popularity change for consulting firms worldwide in September 2026?

6 changes

  1. In September 2026, Deloitte overtook Accenture to become the leader among consulting firms worldwide, with 31.8% of the searches.

  2. In September 2026, PwC gained share of searches among consulting firms worldwide, from 15.6% to 17.4%.

  3. In September 2026, Bain & Company lost share of searches among consulting firms worldwide, from 7.2% to 4.6%.

  4. In September 2026, Accenture lost share of searches among consulting firms worldwide, from 28.5% to 26%.

  5. In September 2026, McKinsey & Company lost share of searches among consulting firms worldwide, from 8.5% to 7.8%.

  6. Estimated monthly branded searches for Kearney worldwide fell 20.4% over 12 measured months, from 15.7K to 12.5K in September 2026.

How are L.E.K. Consulting’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using L.E.K. Consulting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • l.e.k. consulting
  • lek consulting

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