Brandwave

Bain & Company vs L.E.K. Consulting:Which is more popular?

In September 2026, Bain & Company had more branded searches than L.E.K. Consulting among consulting firms worldwide. Bain & Company had about 268,000 branded searches, while L.E.K. Consulting had 18,100. Bain & Company made up 4.6% of all consulting firm searches we track, and L.E.K. Consulting accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about consulting firms, Bain & Company appeared in all four answers and L.E.K. Consulting in two. Bain & Company was mentioned before L.E.K. Consulting in every answer.

Among consulting firms worldwide in September 2026

Who do people search for more?

Bain & Company, about 15 searches for every 1 for L.E.K. Consulting

Bain & Company 268K searchesL.E.K. Consulting 18.1K searches

Who does AI mention more?

Bain & Company, mentioned in every answer we collected

Bain & Company in 4 of 4L.E.K. Consulting in 2 of 4

Who does AI recommend more?

Bain & Company, named ahead of L.E.K. Consulting in every answer

Bain & Company first in 3L.E.K. Consulting never first

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Top consulting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bain & Company appeared in all four answers. L.E.K. Consulting was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bain & Company was listed before L.E.K. Consulting in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. McKinsey & Company1st
  2. BCG2nd
  3. Bain & Company3rd
  4. PwC4th
  5. Oliver Wyman5th
  6. Deloitte6th
  7. EY-Parthenon7th
  8. Kearney8th
  9. L.E.K. Consulting9th
  10. Accenture10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BCG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McKinsey & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bain & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PwC3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Accenture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oliver Wyman2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EY-Parthenon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L.E.K. Consulting2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kearney2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about consulting firms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bain & Company or L.E.K. Consulting more popular in search?

This chart shows how often people search Google for Bain & Company and L.E.K. Consulting by name. Each line represents a brand's share of searches for all ten consulting firms we track, month by month, from English-language searches worldwide.

Bain & Company and L.E.K. Consulting among consulting firms worldwide, by month

Share of searches by month for Bain & Company, L.E.K. Consulting. The figures are in the table below the chart.

View monthly share of searches table
MonthDeloitteAccenturePwCBCGMcKinsey & CompanyBain & CompanyOliver WymanEY-ParthenonL.E.K. ConsultingKearney
Oct 202530.4%24.9%16.6%10.8%9.1%5%1.5%1%0.37%0.26%
Nov 202531.7%26%17.3%9.2%7.8%5.2%1.3%0.86%0.31%0.22%
Dec 202524.2%29.8%19.8%8.7%8.9%6.1%1.2%0.8%0.24%0.21%
Jan 202627.4%27.4%18.3%9.7%8.2%5.9%1.7%0.9%0.27%0.25%
Feb 202627.8%27.8%18.5%9.9%8.3%5%1.4%0.92%0.27%0.25%
Mar 202626.9%26.9%17.9%9.5%9.8%5.8%1.6%1.1%0.26%0.24%
Apr 202627.3%27.3%18.2%9.7%10%4.9%1.3%0.9%0.27%0.25%
May 202628.7%28.7%15.8%10.2%8.6%5.1%1.4%0.95%0.28%0.21%
Jun 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Jul 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Aug 202628.5%28.5%15.6%8.8%8.5%7.2%1.4%0.94%0.34%0.24%
Sep 202631.8%26%17.4%9.2%7.8%4.6%1.6%1%0.31%0.22%

How has the Bain & Company and L.E.K. Consulting comparison changed over the last 12 months?

3 findings

How did search popularity change for consulting firms worldwide in September 2026?

2 changes

  1. In September 2026, Bain & Company lost share of searches among consulting firms worldwide, from 7.2% to 4.6%.

  2. Estimated monthly branded searches for L.E.K. Consulting worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bain & Company’s and L.E.K. Consulting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bain & Company

3 branded search terms

  • bain
  • bain consulting
  • baincompany

L.E.K. Consulting

2 branded search terms

  • l.e.k. consulting
  • lek consulting

How the Brand Demand Index is measured

Other head-to-heads among consulting firms

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