Brandwave

Kearney vs L.E.K. Consulting:Which is more popular?

In September 2026, L.E.K. Consulting had more branded searches than Kearney among consulting firms worldwide. L.E.K. Consulting had about 18,100 branded searches, while Kearney had 12,500. L.E.K. Consulting made up 0.31% of all consulting firm searches we track, and Kearney accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about consulting firms, Kearney and L.E.K. Consulting each appeared in two of the four answers. Kearney and L.E.K. Consulting were each mentioned first in one of the two answers that named either.

Among consulting firms worldwide in September 2026

Who do people search for more?

L.E.K. Consulting, about 45% more searches than Kearney

L.E.K. Consulting 18.1K searchesKearney 12.5K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Kearney in 2 of 4L.E.K. Consulting in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Kearney first in 1L.E.K. Consulting first in 1

Follow Kearney vs L.E.K. Consulting and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top consulting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kearney and L.E.K. Consulting were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kearney and L.E.K. Consulting were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. McKinsey & Company1st
  2. BCG2nd
  3. Bain & Company3rd
  4. PwC4th
  5. Oliver Wyman5th
  6. Deloitte6th
  7. EY-Parthenon7th
  8. Kearney8th
  9. L.E.K. Consulting9th
  10. Accenture10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BCG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McKinsey & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bain & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PwC3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Accenture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oliver Wyman2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EY-Parthenon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L.E.K. Consulting2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kearney2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about consulting firms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Kearney or L.E.K. Consulting more popular in search?

This chart shows how often people search Google for Kearney and L.E.K. Consulting by name. Each line represents a brand's share of searches for all ten consulting firms we track, month by month, from English-language searches worldwide.

Kearney and L.E.K. Consulting among consulting firms worldwide, by month

Share of searches by month for L.E.K. Consulting, Kearney. The figures are in the table below the chart.

View monthly share of searches table
MonthDeloitteAccenturePwCBCGMcKinsey & CompanyBain & CompanyOliver WymanEY-ParthenonL.E.K. ConsultingKearney
Oct 202530.4%24.9%16.6%10.8%9.1%5%1.5%1%0.37%0.26%
Nov 202531.7%26%17.3%9.2%7.8%5.2%1.3%0.86%0.31%0.22%
Dec 202524.2%29.8%19.8%8.7%8.9%6.1%1.2%0.8%0.24%0.21%
Jan 202627.4%27.4%18.3%9.7%8.2%5.9%1.7%0.9%0.27%0.25%
Feb 202627.8%27.8%18.5%9.9%8.3%5%1.4%0.92%0.27%0.25%
Mar 202626.9%26.9%17.9%9.5%9.8%5.8%1.6%1.1%0.26%0.24%
Apr 202627.3%27.3%18.2%9.7%10%4.9%1.3%0.9%0.27%0.25%
May 202628.7%28.7%15.8%10.2%8.6%5.1%1.4%0.95%0.28%0.21%
Jun 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Jul 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Aug 202628.5%28.5%15.6%8.8%8.5%7.2%1.4%0.94%0.34%0.24%
Sep 202631.8%26%17.4%9.2%7.8%4.6%1.6%1%0.31%0.22%

How has the Kearney and L.E.K. Consulting comparison changed over the last 12 months?

3 findings
  • L.E.K. Consulting was ahead of Kearney in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kearney’s share of searches among consulting firms worldwide moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 15.7K to 12.5K.
  • Across the 12 months ending September 2026, L.E.K. Consulting’s share of searches among consulting firms worldwide moved from 0.37% to 0.31%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for consulting firms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Kearney worldwide fell 20.4% over 12 measured months, from 15.7K to 12.5K in September 2026.

  2. Estimated monthly branded searches for L.E.K. Consulting worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Kearney’s and L.E.K. Consulting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kearney

2 branded search terms

  • at kearney
  • kearney consulting

L.E.K. Consulting

2 branded search terms

  • l.e.k. consulting
  • lek consulting

How the Brand Demand Index is measured

Other head-to-heads among consulting firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free