Brandwave

How popular isKwik Fit in search?

In August 2026, there were an estimated 450K branded searches for Kwik Fit worldwide which is down 18.2% over the last 11 months. Kwik Fit holds 9.1% estimated Share of Search among tyre retailers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Discount Tire82.6%
  2. Kwik Fit9.1%
  3. Belle Tire6.1%
  4. National Tyres1.8%
  5. Tony's Tyre & Auto Care0.33%
  6. Tyreland0.13%
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Which tyre retailers compete with Kwik Fit?

Kwik Fit against tyre retailers worldwide, by month

Share of Search by month for Discount Tire, Kwik Fit, Belle Tire. The figures are in the table below the chart.

View monthly share of search table
MonthDiscount TireKwik FitBelle TireNational TyresTony's Tyre & Auto CareTyreland
Oct 202582.9%9.1%6.1%1.5%0.33%0.11%
Nov 202581.7%9%7.4%1.5%0.32%0.11%
Dec 202579.7%10.7%7.2%1.8%0.47%0.13%
Jan 202680.5%10.8%5.9%2.2%0.48%0.16%
Feb 202678.6%12.9%5.8%2.1%0.46%0.15%
Mar 202680.9%10.9%6%1.8%0.39%0.13%
Apr 202682.5%9.1%6.1%1.8%0.4%0.11%
May 202680.9%10.9%6%1.8%0.39%0.11%
Jun 202682.5%9.1%6.1%1.8%0.4%0.11%
Jul 202682.5%9.1%6.1%1.8%0.4%0.11%
Aug 202682.6%9.1%6.1%1.8%0.33%0.13%
Sep 2026——————

  1. 1.Discount Tire

    82.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kwik Fit

    9.1%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Belle Tire

    6.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.National Tyres

    1.8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tony's Tyre & Auto Care

    0.33%

    Held 5th. 16.2K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Tyreland

    0.13%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Kwik Fit and its closest rivals

How has branded search demand for Kwik Fit changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kwik Fit worldwide fell from 550K to 450K.
  • Across the 11 months ending August 2026, Kwik Fit’s estimated Share of Search among tyre retailers worldwide peaked at 12.9% in February 2026 and was lowest at 9% in November 2025.

How did search popularity change for tyre retailers worldwide in August 2026?

  1. Estimated monthly branded searches for Belle Tire worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  2. Estimated monthly branded searches for Discount Tire worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  3. Estimated monthly branded searches for Kwik Fit worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  4. Estimated monthly branded searches for Tony's Tyre & Auto Care worldwide fell 18.2% over 11 measured months, from 19.8K to 16.2K in August 2026.

How is Kwik Fit measured?

Brandwave collects information about searches that people make online using Kwik Fit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kwik fit

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How the Brand Demand Index is measured

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