Brandwave

Tyre retailers:Which brands are most popular in search?

In August 2026, Discount Tire was the most searched among tyre retailers worldwide, with an estimated 4.1M branded searches and 82.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Discount Tire82.6%
  2. Kwik Fit9.1%
  3. Belle Tire6.1%
  4. National Tyres1.8%
  5. Tony's Tyre & Auto Care0.33%
  6. Tyreland0.13%

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Share of SearchLeaderboard

Compare the tyre retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tyre retailers worldwide, by month

Share of Search by month for Discount Tire, Kwik Fit, Belle Tire. The figures are in the table below the chart.

View monthly share of search table
MonthDiscount TireKwik FitBelle TireNational TyresTony's Tyre & Auto CareTyreland
Oct 202582.9%9.1%6.1%1.5%0.33%0.11%
Nov 202581.7%9%7.4%1.5%0.32%0.11%
Dec 202579.7%10.7%7.2%1.8%0.47%0.13%
Jan 202680.5%10.8%5.9%2.2%0.48%0.16%
Feb 202678.6%12.9%5.8%2.1%0.46%0.15%
Mar 202680.9%10.9%6%1.8%0.39%0.13%
Apr 202682.5%9.1%6.1%1.8%0.4%0.11%
May 202680.9%10.9%6%1.8%0.39%0.11%
Jun 202682.5%9.1%6.1%1.8%0.4%0.11%
Jul 202682.5%9.1%6.1%1.8%0.4%0.11%
Aug 202682.6%9.1%6.1%1.8%0.33%0.13%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Discount Tire

    82.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kwik Fit

    9.1%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Belle Tire

    6.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.National Tyres

    1.8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tony's Tyre & Auto Care

    0.33%

    Held 5th. 16.2K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Tyreland

    0.13%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tyre retailers worldwide?

In August 2026, Discount Tire was the most searched among tyre retailers worldwide, with an estimated 4.1M branded searches and 82.6% estimated Share of Search within this set. Kwik Fit is in 2nd place, 73.5 percentage points behind at 9.1% Share of Search.

Global tyre retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Discount Tire82.9% → 82.6%82.9%Oct 202578.6%Feb 20261st
Kwik Fit9.1%12.9%Feb 20269%Nov 20252nd
Belle Tire6.1%7.4%Nov 20255.8%Feb 20263rd
National Tyres1.5% → 1.8%2.2%Jan 20261.5%Nov 20254th
Tony's Tyre & Auto Care0.33%0.48%Jan 20260.32%Nov 20255th
Tyreland0.11% → 0.13%0.16%Jan 20260.11%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Discount Tire’s estimated Share of Search among tyre retailers worldwide peaked at 82.9% in October 2025 and was lowest at 78.6% in February 2026.
  • Across the 11 months ending August 2026, Kwik Fit’s estimated Share of Search among tyre retailers worldwide peaked at 12.9% in February 2026 and was lowest at 9% in November 2025.
  • Across the 11 months ending August 2026, Belle Tire’s estimated Share of Search among tyre retailers worldwide peaked at 7.4% in November 2025 and was lowest at 5.8% in February 2026.
  • Across the 11 months ending August 2026, Discount Tire, Kwik Fit, Belle Tire, National Tyres, Tony's Tyre & Auto Care and Tyreland held steady: their estimated Share of Search among tyre retailers worldwide each moved less than 0.5 percentage points.

How did search popularity change for tyre retailers worldwide in August 2026?

  1. Estimated monthly branded searches for Belle Tire worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  2. Estimated monthly branded searches for Discount Tire worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  3. Estimated monthly branded searches for Kwik Fit worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  4. Estimated monthly branded searches for Tony's Tyre & Auto Care worldwide fell 18.2% over 11 measured months, from 19.8K to 16.2K in August 2026.

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