Discount Tire vs Kwik Fit:Which is more popular by branded search?
In August 2026, Discount Tire had more branded searches than Kwik Fit among tyre retailers worldwide. Discount Tire was estimated to have 4.1M branded searches compared to Kwik Fit’s 450K, and held an 82.6% Share of Search versus Kwik Fit’s 9.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Discount Tire or Kwik Fit?
Compare the tyre retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Discount Tire, Kwik Fit. The figures are in the table below the chart.
View monthly share of search table
| Month | Discount Tire | Kwik Fit | Belle Tire | National Tyres | Tony's Tyre & Auto Care | Tyreland |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 9.1% | 6.1% | 1.5% | 0.33% | 0.11% |
| Nov 2025 | 81.7% | 9% | 7.4% | 1.5% | 0.32% | 0.11% |
| Dec 2025 | 79.7% | 10.7% | 7.2% | 1.8% | 0.47% | 0.13% |
| Jan 2026 | 80.5% | 10.8% | 5.9% | 2.2% | 0.48% | 0.16% |
| Feb 2026 | 78.6% | 12.9% | 5.8% | 2.1% | 0.46% | 0.15% |
| Mar 2026 | 80.9% | 10.9% | 6% | 1.8% | 0.39% | 0.13% |
| Apr 2026 | 82.5% | 9.1% | 6.1% | 1.8% | 0.4% | 0.11% |
| May 2026 | 80.9% | 10.9% | 6% | 1.8% | 0.39% | 0.11% |
| Jun 2026 | 82.5% | 9.1% | 6.1% | 1.8% | 0.4% | 0.11% |
| Jul 2026 | 82.5% | 9.1% | 6.1% | 1.8% | 0.4% | 0.11% |
| Aug 2026 | 82.6% | 9.1% | 6.1% | 1.8% | 0.33% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Discount Tire and Kwik Fit comparison changed over the last 12 months?
3 findings
- Discount Tire was ahead of Kwik Fit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Discount Tire’s estimated Share of Search among tyre retailers worldwide moved from 82.9% to 82.6%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 11 months ending August 2026, Kwik Fit’s estimated Share of Search among tyre retailers worldwide held steady at 9.1%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for tyre retailers worldwide in August 2026?
2 changes
Estimated monthly branded searches for Discount Tire worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
Estimated monthly branded searches for Kwik Fit worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Discount Tire’s and Kwik Fit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Discount Tire
1 branded search term
- discount tire
Kwik Fit
1 branded search term
- kwik fit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.