Kwik Fit vs Tony's Tyre & Auto Care:Which is more popular by branded search?
In August 2026, Kwik Fit had more branded searches than Tony's Tyre & Auto Care among tyre retailers worldwide. Kwik Fit was estimated to have 450K branded searches compared to Tony's Tyre & Auto Care’s 16.2K, and held a 9.1% Share of Search versus Tony's Tyre & Auto Care’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kwik Fit or Tony's Tyre & Auto Care?
Compare the tyre retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kwik Fit, Tony's Tyre & Auto Care. The figures are in the table below the chart.
View monthly share of search table
| Month | Discount Tire | Kwik Fit | Belle Tire | National Tyres | Tony's Tyre & Auto Care | Tyreland |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 9.1% | 6.1% | 1.5% | 0.33% | 0.11% |
| Nov 2025 | 81.7% | 9% | 7.4% | 1.5% | 0.32% | 0.11% |
| Dec 2025 | 79.7% | 10.7% | 7.2% | 1.8% | 0.47% | 0.13% |
| Jan 2026 | 80.5% | 10.8% | 5.9% | 2.2% | 0.48% | 0.16% |
| Feb 2026 | 78.6% | 12.9% | 5.8% | 2.1% | 0.46% | 0.15% |
| Mar 2026 | 80.9% | 10.9% | 6% | 1.8% | 0.39% | 0.13% |
| Apr 2026 | 82.5% | 9.1% | 6.1% | 1.8% | 0.4% | 0.11% |
| May 2026 | 80.9% | 10.9% | 6% | 1.8% | 0.39% | 0.11% |
| Jun 2026 | 82.5% | 9.1% | 6.1% | 1.8% | 0.4% | 0.11% |
| Jul 2026 | 82.5% | 9.1% | 6.1% | 1.8% | 0.4% | 0.11% |
| Aug 2026 | 82.6% | 9.1% | 6.1% | 1.8% | 0.33% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kwik Fit and Tony's Tyre & Auto Care comparison changed over the last 12 months?
3 findings
- Kwik Fit was ahead of Tony's Tyre & Auto Care in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kwik Fit’s estimated Share of Search among tyre retailers worldwide held steady at 9.1%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among tyre retailers worldwide held steady at 0.33%, and its estimated monthly branded searches moved from 19.8K to 16.2K.
How did search popularity change for tyre retailers worldwide in August 2026?
2 changes
Estimated monthly branded searches for Kwik Fit worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
Estimated monthly branded searches for Tony's Tyre & Auto Care worldwide fell 18.2% over 11 measured months, from 19.8K to 16.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kwik Fit’s and Tony's Tyre & Auto Care’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kwik Fit
1 branded search term
- kwik fit
Tony's Tyre & Auto Care
2 branded search terms
- tony's tyre
- tonys tyres
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