How popular isKWFinder?
In September 2026, people searched for KWFinder by name about 5,400 times worldwide, a 45.5% decrease from the previous year. These searches made up 0.28% of all global keyword research tool searches, placing KWFinder seventh out of seven tools. When we asked both ChatGPT and Google AI Overviews about keyword research tools, KWFinder appeared in three of the five answers and was the fourth most recommended of the seven.
KWFinder is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.
SemrushShare of searches 43.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Google Keyword PlannerShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
AhrefsShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
UbersuggestShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
KWFinderShare of searches 0.28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top keyword research tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KWFinder was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KWFinder is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Semrush1st
- Google Keyword Planner2nd
- Ahrefs3rd
- KWFinder4th
- Ubersuggest5th
AnswerThePublic6th
Moz–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Keyword Planner5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ubersuggest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KWFinder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AnswerThePublic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about keyword research tools
5 answers
Asked ChatGPT
“Which keyword research tool should I use?”
Asked ChatGPT
“What are the best keyword research tools?”
Asked ChatGPT
“What's the best keyword research tool for search optimisation?”
Searched Google, AI Overview
“keyword research tools”
Searched Google, AI Overview
“seo keyword tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which keyword research tools compete with KWFinder?
Share of searches by month for Semrush, Google Keyword Planner, Ahrefs, Ubersuggest, AnswerThePublic, Moz, KWFinder. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Google Keyword Planner | Ahrefs | Ubersuggest | AnswerThePublic | Moz | KWFinder |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 18.7% | 21.6% | 10.6% | 7.1% | 5.8% | 0.42% |
| Nov 2025 | 37.9% | 17.1% | 18.5% | 11% | 9% | 6% | 0.44% |
| Dec 2025 | 38.5% | 17.3% | 15.8% | 11.2% | 9.2% | 7.5% | 0.45% |
| Jan 2026 | 33.5% | 17.3% | 20.5% | 12% | 9.8% | 6.6% | 0.39% |
| Feb 2026 | 34.7% | 17.9% | 21.2% | 10.1% | 10.1% | 5.5% | 0.41% |
| Mar 2026 | 52.9% | 12.6% | 15.8% | 8.7% | 5.8% | 3.9% | 0.23% |
| Apr 2026 | 38.6% | 15.3% | 20.8% | 10.6% | 8.6% | 5.8% | 0.28% |
| May 2026 | 34.9% | 17.2% | 23.3% | 9.7% | 8% | 6.5% | 0.26% |
| Jun 2026 | 37.3% | 16.8% | 20.7% | 10% | 8.2% | 6.7% | 0.27% |
| Jul 2026 | 34.7% | 19.7% | 24.4% | 7.9% | 6.5% | 6.5% | 0.26% |
| Aug 2026 | 38.5% | 17.7% | 20.7% | 8.7% | 7.1% | 7.1% | 0.28% |
| Sep 2026 | 43.3% | 18.4% | 18.2% | 8.5% | 5.7% | 5.7% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 838K | +14.2% | +4.8 points | |
| 2, moved from 3rd to 2nd | 18.4% | 356K | +5.8% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.2% | 352K | -10.7% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.5% | 165K | -0.02% | -0.1 points | |
| 5, held 5th | 5.7% | 110K | -18.5% | -1.4 points | |
| 6, held 6th | 5.7% | 110K | -18.5% | -1.4 points | |
| 7, held 7th | 0.28% | 5.4K | 0% | 0 points |
1.
Semrush43.3%
Held 1st. 838K estimated branded searches, +14.2% vs prior month. Share +4.8 points.
18.4%
Moved from 3rd to 2nd. 356K estimated branded searches, +5.8% vs prior month. Share +0.7 points.
3.
Ahrefs18.2%
Moved from 2nd to 3rd. 352K estimated branded searches, -10.7% vs prior month. Share -2.5 points.
8.5%
Held 4th. 165K estimated branded searches, -0.02% vs prior month. Share -0.1 points.
5.7%
Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
6.
Moz5.7%
Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
7.
KWFinder0.28%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between KWFinder and its closest rivals
Every comparison with KWFinder
6 comparisons
How has branded search demand for KWFinder changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KWFinder worldwide fell from 9.9K to 5.4K.
- Across the 12 months ending September 2026, KWFinder’s share of searches among keyword research tools worldwide held steady, from 0.42% to 0.28%.
How did search popularity change for keyword research tools worldwide in September 2026?
6 changes
In September 2026, Google Keyword Planner overtook Ahrefs to rank 2nd among keyword research tools worldwide, with 18.4% of the searches.
In September 2026, Semrush gained share of searches among keyword research tools worldwide, from 38.5% to 43.3%.
In September 2026, Ahrefs lost share of searches among keyword research tools worldwide, from 20.7% to 18.2%.
In September 2026, AnswerThePublic lost share of searches among keyword research tools worldwide, from 7.1% to 5.7%.
In September 2026, Moz lost share of searches among keyword research tools worldwide, from 7.1% to 5.7%.
Estimated monthly branded searches for KWFinder worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
How are KWFinder’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using KWFinder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kwfinder
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Is KWFinder your brand?
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