How popular isKmart NZ in search?
In August 2026, there were an estimated 6.1M branded searches for Kmart NZ worldwide which is down 18.2% over the last 11 months. Kmart NZ holds 96.1% estimated Share of Search among cat tree brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cat tree brands compete with Kmart NZ?
Share of Search by month for Kmart NZ, Trixie. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Trixie | Catit | Yaheetech | PetFusion |
|---|---|---|---|---|---|
| Oct 2025 | 97.2% | 2.1% | 0.29% | 0.35% | 0.02% |
| Nov 2025 | 97.6% | 1.8% | 0.29% | 0.35% | 0.02% |
| Dec 2025 | 97.8% | 1.4% | 0.29% | 0.43% | 0.03% |
| Jan 2026 | 97.5% | 1.8% | 0.35% | 0.35% | 0.02% |
| Feb 2026 | 97.5% | 1.8% | 0.35% | 0.35% | 0.03% |
| Mar 2026 | 97.1% | 2.1% | 0.35% | 0.35% | 0.03% |
| Apr 2026 | 97.1% | 2.1% | 0.35% | 0.35% | 0.03% |
| May 2026 | 97.1% | 2.1% | 0.35% | 0.43% | 0.03% |
| Jun 2026 | 96.5% | 2.6% | 0.43% | 0.43% | 0.03% |
| Jul 2026 | 96% | 3.2% | 0.43% | 0.43% | 0.03% |
| Aug 2026 | 96.1% | 3.2% | 0.35% | 0.35% | 0.03% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.1% | 6.1M | +22.4% | +0.2 points | |
| 2, held 2nd | 3.2% | 201K | +21.8% | 0 points | |
| 3, held 3rd | 0.35% | 22.2K | 0% | -0.1 points | |
| 4, held 4th | 0.35% | 22.2K | 0% | -0.1 points | |
| 5, held 5th | 0.03% | 1.6K | 0% | 0 points |
1.
Kmart NZ
96.1%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.2 points.
2.
Trixie
3.2%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.
3.
Catit0.35%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.35%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.03%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kmart NZ and its closest rivals
How has branded search demand for Kmart NZ changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kmart NZ worldwide fell from 7.5M to 6.1M.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among cat tree brands worldwide decreased from 97.2% to 96.1%.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among cat tree brands worldwide peaked at 97.8% in December 2025 and was lowest at 96% in July 2026.
How did search popularity change for cat tree brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for Trixie worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
Estimated monthly branded searches for Kmart NZ worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.
Estimated monthly branded searches for Yaheetech worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Kmart NZ measured?
Brandwave collects information about searches that people make online using Kmart NZ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kmart
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Is Kmart NZ your brand?
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