Kmart NZ vs PetFusion:Which is more popular by branded search?
In August 2026, Kmart NZ had more branded searches than PetFusion among cat tree brands worldwide. Kmart NZ was estimated to have 6.1M branded searches compared to PetFusion’s 1.6K, and held a 96.1% Share of Search versus PetFusion’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kmart NZ or PetFusion?
Compare the cat tree brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kmart NZ, PetFusion. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Trixie | Catit | Yaheetech | PetFusion |
|---|---|---|---|---|---|
| Oct 2025 | 97.2% | 2.1% | 0.29% | 0.35% | 0.02% |
| Nov 2025 | 97.6% | 1.8% | 0.29% | 0.35% | 0.02% |
| Dec 2025 | 97.8% | 1.4% | 0.29% | 0.43% | 0.03% |
| Jan 2026 | 97.5% | 1.8% | 0.35% | 0.35% | 0.02% |
| Feb 2026 | 97.5% | 1.8% | 0.35% | 0.35% | 0.03% |
| Mar 2026 | 97.1% | 2.1% | 0.35% | 0.35% | 0.03% |
| Apr 2026 | 97.1% | 2.1% | 0.35% | 0.35% | 0.03% |
| May 2026 | 97.1% | 2.1% | 0.35% | 0.43% | 0.03% |
| Jun 2026 | 96.5% | 2.6% | 0.43% | 0.43% | 0.03% |
| Jul 2026 | 96% | 3.2% | 0.43% | 0.43% | 0.03% |
| Aug 2026 | 96.1% | 3.2% | 0.35% | 0.35% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the Kmart NZ and PetFusion comparison changed over the last 12 months?
3 findings
- Kmart NZ was ahead of PetFusion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among cat tree brands worldwide moved from 97.2% to 96.1%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
- Across the 11 months ending August 2026, PetFusion’s estimated Share of Search among cat tree brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for cat tree brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Kmart NZ worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kmart NZ’s and PetFusion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.