Brandwave

Kmart NZ vs Yaheetech:Which is more popular by branded search?

In August 2026, Kmart NZ had more branded searches than Yaheetech among cat tree brands worldwide. Kmart NZ was estimated to have 6.1M branded searches compared to Yaheetech’s 22.2K, and held a 96.1% Share of Search versus Yaheetech’s 0.35%. These are worldwide searches for English-language branded terms.

Share of Search among cat tree brands worldwide in August 2026Which is more popular in search, Kmart NZ or Yaheetech?
Kmart NZ96.1%6.1M searches
vs
Yaheetech0.35%22.2K searches

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Which is more popular in search, Kmart NZ or Yaheetech?

Compare the cat tree brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kmart NZ and Yaheetech among cat tree brands worldwide, by month

Share of Search by month for Kmart NZ, Yaheetech. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZTrixieCatitYaheetechPetFusion
Oct 202597.2%2.1%0.29%0.35%0.02%
Nov 202597.6%1.8%0.29%0.35%0.02%
Dec 202597.8%1.4%0.29%0.43%0.03%
Jan 202697.5%1.8%0.35%0.35%0.02%
Feb 202697.5%1.8%0.35%0.35%0.03%
Mar 202697.1%2.1%0.35%0.35%0.03%
Apr 202697.1%2.1%0.35%0.35%0.03%
May 202697.1%2.1%0.35%0.43%0.03%
Jun 202696.5%2.6%0.43%0.43%0.03%
Jul 202696%3.2%0.43%0.43%0.03%
Aug 202696.1%3.2%0.35%0.35%0.03%
Sep 2026—————

How has the Kmart NZ and Yaheetech comparison changed over the last 12 months?

  • Kmart NZ was ahead of Yaheetech in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among cat tree brands worldwide moved from 97.2% to 96.1%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
  • Across the 11 months ending August 2026, Yaheetech’s estimated Share of Search among cat tree brands worldwide held steady at 0.35%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for cat tree brands worldwide in August 2026?

  1. Estimated monthly branded searches for Kmart NZ worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

  2. Estimated monthly branded searches for Yaheetech worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kmart NZ’s and Yaheetech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kmart NZ

1 branded search term

  • kmart

Yaheetech

1 branded search term

  • yaheetech

How the Brand Demand Index is measured

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