Brandwave

How popular isKlingspor?

In September 2026, people searched for Klingspor by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.3% of all global sandpaper brand searches, placing Klingspor fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about sandpaper brands, Klingspor appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Klingspor is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. DiabloShare of searches 47.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. 3MShare of searches 31.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. FestoolShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MirkaShare of searches 2.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. KlingsporShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top sandpaper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Klingspor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Klingspor is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 3M1st
  2. Mirka2nd
  3. Klingspor3rd
  4. Festool4th
  5. Diablo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3M4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mirka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klingspor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diablo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sandpaper brands

5 answers

  • Asked ChatGPT

    “Which sandpaper brand should I buy?”

    1. 13M
    2. 2Mirka

  • Asked ChatGPT

    “What are the best sandpaper brands?”

    1. 13M
    2. 2Mirka
    3. 3Klingspor
    4. 4Festool

  • Asked ChatGPT

    “What's the best sandpaper brand for hand sanding?”

    1. 13M
    2. 2Mirka
    3. 3Klingspor

  • Searched Google, AI Overview

    “sandpaper for wood”

    1. Searched Google, AI Overview

      “wet dry sandpaper”

      1. 13M

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which sandpaper brands compete with Klingspor?

    Klingspor against sandpaper brands worldwide, by month

    Share of searches by month for Diablo, 3M, Festool, Mirka, Klingspor. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDiablo3MFestoolMirkaKlingspor
    Oct 202535.6%35.6%23.8%3.2%1.8%
    Nov 202535.7%35.7%23.9%3.2%1.4%
    Dec 202547.5%31.8%17.4%2.3%1%
    Jan 202642.2%34.5%18.9%3.1%1.4%
    Feb 202642.2%34.5%18.9%3.1%1.4%
    Mar 202635.6%35.6%23.8%3.2%1.8%
    Apr 202642.2%34.5%18.9%3.1%1.4%
    May 202647.4%31.7%17.3%2.3%1.3%
    Jun 202637.6%37.6%20.5%2.8%1.5%
    Jul 202639.1%39.1%17.4%2.9%1.6%
    Aug 202635.9%43.9%16.1%2.6%1.4%
    Sep 202647.4%31.7%17.3%2.3%1.3%

    1. 1.Diablo

      47.4%

      Moved from 2nd to 1st. 673K estimated branded searches, +49.6% vs prior month. Share +11.5 points.

    2. 2.3M

      31.7%

      Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -12.2 points.

    3. 3.Festool

      17.3%

      Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.3 points.

    4. 4.Mirka

      2.3%

      Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

    5. 5.Klingspor

      1.3%

      Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

    Compare popularity between Klingspor and its closest rivals

    Every comparison with Klingspor

    14 comparisons

    How has branded search demand for Klingspor changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Klingspor worldwide fell from 22.2K to 18.1K.
    • Across the 12 months ending September 2026, Klingspor’s share of searches among sandpaper brands worldwide held steady, from 1.8% to 1.3%.

    How did search popularity change for sandpaper brands worldwide in September 2026?

    5 changes

    1. In September 2026, Diablo overtook 3M to become the leader among sandpaper brands worldwide, with 47.4% of the searches.

    2. In September 2026, Festool gained share of searches among sandpaper brands worldwide, from 16.1% to 17.3%.

    3. In September 2026, 3M lost share of searches among sandpaper brands worldwide, from 43.9% to 31.7%.

    4. Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

    5. Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

    How are Klingspor’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Klingspor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • klingspor

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    How the Brand Demand Index is measured

    Where does Klingspor compete?

    Klingspor is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Grinding disc brands4th of 71.1%Show ranking
    Sanding discs brands5th of 61.3%Show ranking
    Sandpaper brands5th of 51.3%Shown above
    Flap disc brands3rd of 51.3%Show ranking
    Abrasive brands4th of 84.5%Show ranking
    Creator with pink hair and a pink jacket

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